Books on Marketing Management

A Preface to Marketing Management [Repost]  eBooks & eLearning

Posted by hill0 at Oct. 1, 2017
A Preface to Marketing Management [Repost]

A Preface to Marketing Management by J. Paul Peter
English | 16 Mar. 2014 | ISBN: 007786106X | 288 Pages | PDF | 2.94 MB

Preface to Marketing Management, 14e, by Peter and Donnelly, is praised in the market for its clear and concise presentation of the basic principles of marketing in such a way that the core concepts and ideas are covered in sufficient depth to ensure understanding.

A Preface to Marketing Management, 14 edition  eBooks & eLearning

Posted by interes at Feb. 23, 2016
A Preface to Marketing Management, 14 edition

A Preface to Marketing Management, 14 edition by J. Paul Peter and Donnelly, Jr, James
English | 2014 | ISBN: 007786106X | 288 pages | PDF | 3 MB

Marketing Management  eBooks & eLearning

Posted by AlenMiler at March 31, 2018
Marketing Management

Marketing Management (Int'l Ed) by Mark Johnston
English | 16 Apr. 2014 | ISBN: 1259094979, 9814738638 | 576 Pages | PDF | 11.44 MB

Essentials of Marketing Management  eBooks & eLearning

Posted by AlenMiler at Oct. 9, 2017
Essentials of Marketing Management

by Geoffrey Lancaster
English | 23 Aug. 2017 | ISBN: 1138038881, 0415553474 | ASIN: B0752GPS6C | 480 Pages | AZW3 | 2.24 MB

The Experience Logic as a New Perspective for Marketing Management  eBooks & eLearning

Posted by AvaxGenius at April 13, 2018
The Experience Logic as a New Perspective for Marketing Management

The Experience Logic as a New Perspective for Marketing Management: From Theory to Practical Applications in Different Sectors By Tonino Pencarelli
English | PDF,EPUB | 2018 | 221 Pages | ISBN : 3319775499 | 3.53 MB

This book provides stimulating insights into the ways in which the adoption of experience logic can revitalize marketing perspectives and stimulate novel approaches to the creation and delivery of value. The first part of the book, which has a theoretical focus, reviews the international literature and offers conceptual observations on the experiential perspective. Suggestions are made on how experience logic can act as a new driver for the management of marketing processes in firms within the context of the experience economy.
One Two Three . . . Infinity: Facts and Speculations of Science (Dover Books on Mathematics)

One Two Three . . . Infinity: Facts and Speculations of Science (Dover Books on Mathematics) by George Gamow
English | April 26th, 2012 | ASIN: B008TVLKK6, ISBN: 0486256642, 0670526746 | 384 Pages | EPUB | 20.29 MB

One of the world's foremost nuclear physicists (celebrated for his theory of radioactive decay, among other accomplishments), George Gamow possessed the unique ability of making the world of science accessible to the general reader.

Finite Markov Processes and Their Applications (Dover Books on Mathematics)  eBooks & eLearning

Posted by AlexGolova at March 22, 2018
Finite Markov Processes and Their Applications (Dover Books on Mathematics)

Finite Markov Processes and Their Applications (Dover Books on Mathematics) by Marius Iosifescu
English | 29 Jun. 2007 | ISBN: 0486458695 | 304 Pages | AZW3 | 18.31 MB

Applied Optics and Optical Design, Part One: 001 (Dover Books on Physics)  eBooks & eLearning

Posted by AlexGolova at March 21, 2018
Applied Optics and Optical Design, Part One: 001 (Dover Books on Physics)

001: Applied Optics and Optical Design: Pt. 1 (Dover Books on Physics) by Alexander Eugen Conrady
English | 17 Aug. 1992 | ISBN: 0486670074 | 544 Pages | MOBI | 25.11 MB
Handbook of Mathematical Functions: with Formulas, Graphs, and Mathematical Tables (Dover Books on Mathematics)

Handbook of Mathematical Functions: with Formulas, Graphs, and Mathematical Tables (Dover Books on Mathematics) by Milton Abramowitz
English | 30 Apr. 2012 | ASIN: B00CB2MLIE | 1046 Pages | AZW3 | 80.92 MB

Entrepreneur Voices on Strategic Management  eBooks & eLearning

Posted by First1 at March 9, 2018
Entrepreneur Voices on Strategic Management

Entrepreneur Voices on Strategic Management by Inc. The Staff of Entrepreneur Media
English | February 13th, 2018 | ASIN: B0793SHYN3, ISBN: 1599186187 | 200 pages | EPUB | 3.41 MB

Everything You Need to Know About Managing Your Team