Big Data Marketing

Humanizing Big Data: Marketing at the Meeting of Data, Social Science and Consumer Insight

Colin Strong, "Humanizing Big Data: Marketing at the Meeting of Data, Social Science and Consumer Insight"
ISBN: 0749472111 | 2015 | EPUB | 224 pages | 528 KB
Big Data Marketing: Engage Your Customers More Effectively and Drive Value (Repost)

Big Data Marketing: Engage Your Customers More Effectively and Drive Value By Lisa Arthur
2013 | 208 Pages | ISBN: 1118733894 | EPUB + MOBI | 3 MB + 4 MB
Big Data Marketing: Engage Your Customers More Effectively and Drive Value

Lisa Arthur, "Big Data Marketing: Engage Your Customers More Effectively and Drive Value"
ISBN: 1118733894 | 2013 | PDF | 208 pages | 4 MB
Big Data Marketing: Engage Your Customers More Effectively and Drive Value (Repost)

Big Data Marketing: Engage Your Customers More Effectively and Drive Value By Lisa Arthur
2013 | 208 Pages | ISBN: 1118733894 | EPUB + MOBI | 3 MB + 4 MB
Big Data Marketing: Engage Your Customers More Effectively and Drive Value

Big Data Marketing: Engage Your Customers More Effectively and Drive Value By Lisa Arthur
2013 | 208 Pages | ISBN: 1118733894 | EPUB | 3 MB

Data-Driven Marketing: Leveraging Big Data for Your Business  eBooks & eLearning

Posted by FenixN at May 2, 2016
Data-Driven Marketing: Leveraging Big Data for Your Business

Data-Driven Marketing: Leveraging Big Data for Your Business
DVDRips | MP4/AVC, ~217 kb/s | 640x360 | Duration: 00:44:59 | English: AAC, 58 kb/s (2 ch) | 88 MB
Genre: Business, Job

Learn how to build a robust data-driven marketing strategy and earn a letter of completion from Cornell University.

Outside-In Marketing: Using Big Data to Guide your Content Marketing (IBM Press)  eBooks & eLearning

Posted by AlenMiler at April 25, 2016
Outside-In Marketing: Using Big Data to Guide your Content Marketing (IBM Press)

Outside-In Marketing: Using Big Data to Guide your Content Marketing (IBM Press) by James Mathewson
English | Apr. 23, 2016 | ISBN: 0133375560 | 208 Pages | AZW3/MOBI/EPUB/PDF (conv) | 6.1 MB

Supercharge ROI by Rebuilding Content Marketing Around Your Customer!
Creating Value with Big Data Analytics: Making Smarter Marketing Decisions

Creating Value with Big Data Analytics: Making Smart Marketing Decisions by Peter C. Verhoef
English | Mar. 3, 2016 | ISBN: 1138837954, 1138837970 | 338 Pages | AZW3/EPUB/PDF (conv) | 17.32 MB

Our newly digital world is generating an almost unimaginable amount of data about all of us. Such a vast amount of data is useless without plans and strategies that are designed to cope with its size and complexity, and which enable organisations to leverage the information to create value.
Predictive Marketing: Easy Ways Every Marketer Can Use Customer Analytics and Big Data

Omer Artun, "Predictive Marketing: Easy Ways Every Marketer Can Use Customer Analytics and Big Data"
English | ISBN: 1119037360 | 2015 | 272 pages | PDF | 3 MB
Statistical Modeling and Analysis for Database Marketing: Effective Techniques for Mining Big Data by Bruce Ratner

Statistical Modeling and Analysis for Database Marketing: Effective Techniques for Mining Big Data by Bruce Ratner
English | May 28, 2003 | ISBN: 1574443445 | 355 Pages | PDF | 2 MB

Traditional statistical methods are limited in their ability to meet the modern challenge of mining large amounts of data. Data miners, analysts, and statisticians are searching for innovative new data mining techniques with greater predictive power, an attribute critical for reliable models and analyses.