Barrie Gunter, Anders Hansen, Maria Touri, "Alcohol Advertising and Young People's Drinking: Representation, Reception and Regulation"
English | 2010-11-23 | ISBN: 0230237533 | 248 pages | PDF | 1 MB
A thorough examination of the relationship between young people's drinking and exposure to media representations of alcohol, including alcohol marketing and advertising.
There is widespread and growing concern about the use of alcohol in society, especially by young people. Although overall volumes of alcohol consumption may be levelling off, the occurrences of excessive or 'binge' drinking, especially among teenagers and young adults, are increasingly commonplace.