Advertising

The End of Advertising: Why It Had to Die, and the Creative Resurrection to Come  eBooks & eLearning

Posted by tarantoga at June 20, 2017
The End of Advertising: Why It Had to Die, and the Creative Resurrection to Come

Andrew Essex, "The End of Advertising: Why It Had to Die, and the Creative Resurrection to Come"
ISBN: 0399588515 | 2017 | EPUB | 240 pages | 1 MB
Advances in Advertising Research VIII: Challenges in an Age of Dis-Engagement (European Advertising Academy)

Advances in Advertising Research VIII: Challenges in an Age of Dis-Engagement (European Advertising Academy) by Vesna Zabkar
English | 20 July 2017 | ISBN: 3658187301 | 293 Pages | PDF | 7.37 MB

This book addresses challenges in research and management pertaining to the media, contents, and audiences in our current era of (dis)engagement.

When Ads Work: New Proof That Advertising Triggers Sales (Repost)  eBooks & eLearning

Posted by leonardo78 at June 10, 2017
When Ads Work: New Proof That Advertising Triggers Sales (Repost)

When Ads Work: New Proof That Advertising Triggers Sales by David M Jones
2006 | ISBN: 0765617382 | 232 pages | PDF | 1,07 MB

With a device called short-term advertising strength (STAS), a measure of the immediate effect of advertising on sales, this book demonstrates that the strongest campaigns can triple sales while the …

Web Advertising: New forms of communication on the Internet (Repost)  eBooks & eLearning

Posted by leonardo78 at June 10, 2017
Web Advertising: New forms of communication on the Internet (Repost)

Web Advertising: New forms of communication on the Internet by Anja Janoschka
2004 | ISBN: 1588116034 | 244 pages | PDF | 2,7 MB

This book examines new forms of communication that have emerged through the interactive capabilities of the Internet, in particular online advertising and web advertisements. It develops a new model of online communication, incorporating mass communication and interpersonal communication.
The Native Advertising Advantage: Build Authentic Content that Revolutionizes Digital Marketing and Drives Revenue Growth

The Native Advertising Advantage: Build Authentic Content that Revolutionizes Digital Marketing and Drives Revenue Growth (Business Books) by Mike Smith
English | 26 May 2017 | ASIN: B01NAKX9ER | 225 Pages | AZW3 | 1.2 MB

Underdog Advertising  eBooks & eLearning

Posted by leonardo78 at June 9, 2017
Underdog Advertising

Underdog Advertising by Paul W. Flowers
2006 | ISBN: 1933285222, 1933285354 | 224 pages | PDF | 1,47 MB

Underdog Advertising is written for the small-to-midsize business that must compete against bigger companies for sales, market share and brand awareness.
Super Searchers on Madison Avenue: Top Advertising and Marketing Professionals Share Their Online Research Strategies (Repost)

Super Searchers on Madison Avenue: Top Advertising and Marketing Professionals Share Their Online Research Strategies by Grace Avellana Villamora
2003 | ISBN: 0910965633 | 256 pages | PDF | 3,27 MB

Research professionals in the advertising and marketing game are a rare breed. Working in one of the business world's true pressure cookers, these super searchers find and analyze the information that fuels today's most successful product launches and advertising campaigns.

Provocateur: Images of Women and Minorities in Advertising (Repost)  eBooks & eLearning

Posted by leonardo78 at June 5, 2017
Provocateur: Images of Women and Minorities in Advertising (Repost)

Provocateur: Images of Women and Minorities in Advertising by Anthony J. Cortese
2007 | ISBN: 0742555399, 0742524973 | 192 pages | PDF | 10,6 MB

In the third edition of Provocateur, sociologist Anthony Cortese offers an in-depth critical analysis of modern advertising perhaps the most powerful cultural and economic institution.

Persuasive Advertising: Evidence-based Principles  eBooks & eLearning

Posted by leonardo78 at June 5, 2017
Persuasive Advertising: Evidence-based Principles

Persuasive Advertising: Evidence-based Principles by J. Scott Armstrong
2010 | ISBN: 1403913439 | 388 pages | EPUB | 0,9 MB

This book translates knowledge about persuasion into evidence-based principles. Useful knowledge about persuasion has been obtained over the last 100 years from the experience of advertising experts and from empirical studies in advertising and other fields including psychology, consumer behavior, law, mass communication, politics, and propaganda.
101 Ways to Advertise Your Business: Building a Successful Business with Smart Advertising (repost)

101 Ways to Advertise Your Business: Building a Successful Business with Smart Advertising (101 . . . Series) by Andrew Griffiths
English | 2006 | ISBN: 1741750075 | Pages: 256 | PDF | 1 MB