Advertising

Advertising on LinkedIn  eBooks & eLearning

Posted by IrGens at March 22, 2017
Advertising on LinkedIn

Advertising on LinkedIn
3/16/2017 | .MP4, AVC, 1000 kbps, 1280x720 | English, AAC, 128 kbps, 2 Ch | 41 mins | 363 MB
Instructor: Irina Skripnik

TV Advertising; Business, Technology, and Systems [Kindle Edition]  eBooks & eLearning

Posted by AlenMiler at March 14, 2017
TV Advertising; Business, Technology, and Systems [Kindle Edition]

TV Advertising; Business, Technology, and Systems by Lawrence Harte
English | 11 Mar. 2017 | ASIN: B06XJK3C4L | 202 Pages | AZW3 | 7.69 MB

Advertising and Promotion: An Integrated Marketing Communications Perspective  eBooks & eLearning

Posted by AlenMiler at March 10, 2017
Advertising and Promotion: An Integrated Marketing Communications Perspective

Advertising and Promotion: An Integrated Marketing Communications Perspective by George E Belch
English | 20 Feb. 2017 | ISBN: 1259548147 | 897 Pages | PDF | 428.65 MB

Developing Advertising with Qualitative Market Research  eBooks & eLearning

Posted by leonardo78 at March 3, 2017
Developing Advertising with Qualitative Market Research

Developing Advertising with Qualitative Market Research by Judith Wardle
2011 | ISBN: 1412903955 | 150 pages | PDF | 2,8 MB

With in-depth analysis of nine different cases, several of which have influenced the codes and regulations of corporate behaviour in the UK and America, this book explores the relationship between governance practice and theory. Each case gives readers the scope to analyze a typical situation, its outcomes, who the main actors were and how they behaved.

Discourse of Advertising  eBooks & eLearning

Posted by leonardo78 at March 2, 2017
Discourse of Advertising

Discourse of Advertising by Guy Cook
Publisher: 0415041708 | 1992 | ISBN: 0415041708 | 226 pages | PDF | 4,1 MB

This comprehensive introduction to advertising discourse examines the language of contemporary advertising, not as an isolated object, but in complex interaction with the texts around it. Clearly explaining relevant theories of linguistics and poetics, each chapter ends with a series of stimulating exercises, and theoretical discussion is accompanied by examples from literary and sub-literary texts and recent advertisements.

Pervasive Advertising (Repost)  eBooks & eLearning

Posted by AvaxGenius at March 2, 2017
Pervasive Advertising (Repost)

Pervasive Advertising By Jörg Müller, Florian Alt, Daniel Michelis
English | PDF | 2011 | 363 Pages | ISBN : 0857293516 | 7.95 MB

Following decades of exciting developments in laboratories around the world, pervasive computing technologies are starting to reshape our world in real ways. Computers, visible and invisible, are everywhere: traditional signs and billboards are being replaced by digital signage, projections, and interactive surfaces. Communication is digital and ubiquitous—the majority of the world’s population uses mobile phones.

Consuming Angels: Advertising and Victorian Women (Repost)  eBooks & eLearning

Posted by leonardo78 at March 1, 2017
Consuming Angels: Advertising and Victorian Women (Repost)

Consuming Angels: Advertising and Victorian Women by Lori Anne Loeb
1994 | ISBN: 0195085965 | 240 pages | PDF | 28 MB

Timid and retiring, the Victorian housewife was an "angel in the house," or so says the stereotype. But when this angel picked up a popular magazine–The Lady, for instance–she saw in its advertisements images of Grecian goddesses, women warriors, queens, actresses, adventurers.

Consumer Behaviour and Advertising Management  eBooks & eLearning

Posted by leonardo78 at March 1, 2017
Consumer Behaviour and Advertising Management

Consumer Behaviour and Advertising Management by Matin Khan
2007 | ISBN: 812241947X | 392 pages | PDF | 4,3 MB

Suitable for students pursuing courses in management in universities and students in India, this work explains the fundamentals of the subjects and …
Blogger: Beyond the Basics: Customize and promote your blog with original templates, analytics, advertising, and SEO (Repost)

Blogger: Beyond the Basics: Customize and promote your blog with original templates, analytics, advertising, and SEO by Lee Jordan
Publisher: Packt Publishing | 2008 | ISBN: 184719317X | 356 pages | PDF | 26,1 MB

Blogger is a blog publishing system from Google with a friendly interface specifically designed for creating and maintaining weblogs.
And Now a Few Words From Me : Advertising's Leading Critic Lays Down the Law, Once and For All (Repost)

And Now a Few Words From Me : Advertising's Leading Critic Lays Down the Law, Once and For All by Bob Garfield
Publisher: McGraw-Hill Education | 2003 | ISBN: 0071403167 | 256 pages | PDF | 0,56 MB

As the advertising industry's Dave Barry, Garfield has written the influential ad criticism column "AdReview" for Ad Age for 17 years and is cohost of NPR's On the Media. His first book, aimed at advertising pros, is a brazenly funny take on the industry practices that Garfield loves to hate.