Advertising

S.U.R.E.-Fire Direct Response Advertising  eBooks & eLearning

Posted by alt_f4 at Nov. 1, 2016
S.U.R.E.-Fire Direct Response Advertising

S.U.R.E.-Fire Direct Response Advertising by Russell Kern
English | | ISBN: 0071395679 | 302 Pages | PDF | 3 MB

S.U.R.E.-Fire Direct Response Advertising delivers a proven, effective program for boosting business-to-business direct advertising response rates and converting sales leads into a steady stream of revenue.

Contemporary Advertising Loose Leaf  eBooks & eLearning

Posted by AlenMiler at Aug. 28, 2016
Contemporary Advertising Loose Leaf

Contemporary Advertising Loose Leaf by William F. Arens
English | 1 Apr. 2016 | ISBN: 1259548155 | 747 Pages | PDF (True) | 37.71 MB

Contemporary Advertising, 13e, is one of the best-selling advertising texts in this field. Known as the coffee table book for Advertising, it is known for its current examples, the author s ability to pull from real-world experiences, and the clear writing style.
The Online Advertising Playbook: Proven Strategies and Tested Tactics from the Advertising Research Foundation 1st Edition

The Online Advertising Playbook: Proven Strategies and Tested Tactics from the Advertising Research Foundation by Taddy Hall
English | Apr. 27, 2007 | ISBN: 0470051051 | 323 Pages | PDF | 2 MB

Praise for The Online Advertising Playbook "Finally, someone has documented all we know about online advertising and how to do it right. As much as this confirms that online advertising really works, we know that marketers don't always get it right. The ARF's The Online Advertising Playbook provides critical insight on what sticks and what doesn't in online advertising and marketing.
Ads to Icons: How Advertising Succeeds in a Multimedia Age

Ads to Icons: How Advertising Succeeds in a Multimedia Age by Paul Springer
English | July 28, 2007 | ISBN: 0749449365 | 400 Pages | PDF | 9 MB

Ads to Icons introduces new approaches to advertising that go beyond traditional TV/press/billboard communications. It argues that in an age of media saturation and far better customer information, advertising no longer needs to push information at customers. Instead, the book features cases of "pull" advertising – digital, live events and social networks formed as a response to an advertising brief.
Advances in Advertising Research (Vol. V): Extending the Boundaries of Advertising

Advances in Advertising Research (Vol. V): Extending the Boundaries of Advertising by Ivana Busljeta Banks and Patrick De Pelsmacker
English | 2014 | ISBN: 3658081317 | 330 pages | PDF | 4,7 MB

Advertising, Society, and Consumer Culture  

Posted by AlenMiler at Dec. 23, 2014
Advertising, Society, and Consumer Culture

Advertising, Society, and Consumer Culture by Joyce M. Wolburg
English | November 17, 2014 | ISBN: 0765615460, 0765615479 | 224 Pages | EPUB/MOBI/AZW3/PDF (Converted) | 6 MB

Designed as a core textbook for courses in Advertising and Society, "Advertising, Society, and Consumer Culture" develops an integrated perspective that gives students a framework for understanding past, present, and future issues in advertising communications.

The Advertising Handbook (repost)  

Posted by interes at Nov. 27, 2014
The Advertising Handbook (repost)

The Advertising Handbook (Media Practice) by Sean Brierley
English | 1995-12-22 | ISBN: 041510713X | PDF | 293 pages | 2,3 MB

The Advertising Handbook is a critical introduction to the practices and perspectives of the advertising industry. Sean Brierley explores the structures of the profession and examines the roles of all those involved in advertising including businesses, agencies, consultancies and media owners.
90 Days to Success Marketing and Advertising Your Small Business [Repost]

90 Days to Success Marketing and Advertising Your Small Business by Mark Hoxie
Cengage Learning PTR; 1 edition | November 18, 2010 | English | ISBN: 1435458281 | 224 pages | PDF | 689 kB

Regardless of the industry they are in, small business owners need to attract new business. 90 DAYS TO SUCCESS MARKETING AND ADVERTISING YOUR SMALL BUSINESS is designed to educate small business owners on the various forms of advertising that are available today, help them identify which forms are appropriate for their business and customer base, and how to develop marketing and advertising strategies with quantifiable (and highly profitable!) results.
Advertising and Promotion: An Integrated Marketing Communications Perspective, 6th Edition (repost)

Advertising and Promotion: An Integrated Marketing Communications Perspective, 6th Edition by George E. Belch, Michael A. Belch
English | 2003 | ISBN: 0072536764 | Pages: 871 | PDF | 7 MB

Advertising and Promotion: An Integrated Marketing Communications Perspective, 6/e, by Belch and Belch, is the number one text in the Advertising market. As the field of advertising and promotion continues to dramatically change since the dominant days of high-powered Madison Avenue agencies, marketers must look beyond traditional media in order to achieve success.

Advertising Age Handbook Of Advertising (repost)  

Posted by interes at Dec. 10, 2013
Advertising Age Handbook Of Advertising (repost)

Herschell Gordon Lewis, "Advertising Age Handbook Of Advertising"
English | 1999 | ISBN: 0844236705 | 240 pages | epub | 2,2 MB

From Advertising Age, Crain's international newspaper of marketing and the most authoritative publication in the advertising industry, comes this comprehensive guide to planning, designing, and implementing a successful advertising campaign.