Advertising

Multimodal Metaphor and Metonymy in Advertising  eBooks & eLearning

Posted by arundhati at Dec. 16, 2017
Multimodal Metaphor and Metonymy in Advertising

Paula Pérez Sobrino, "Multimodal Metaphor and Metonymy in Advertising"
2017 | ISBN-10: 9027209863 | 240 pages | PDF | 46 MB
Alcohol Advertising and Young People's Drinking: Representation, Reception and Regulation (Repost)

Alcohol Advertising and Young People's Drinking: Representation, Reception and Regulation by B. Gunter,‎ A. Hansen,‎ M. Touri
Language: English | 2010 | ISBN: 0230237533 | 241 pages | PDF | 0,69 MB

A thorough examination of the relationship between young people's drinking and exposure to media representations of alcohol, including alcohol marketing and advertising.

Ethics in Advertising: Making the case for doing the right thing 1st Edition  eBooks & eLearning

Posted by AlexGolova at Dec. 11, 2017
Ethics in Advertising: Making the case for doing the right thing 1st Edition

Ethics in Advertising: Making the case for doing the right thing 1st Edition by Wally Snyder
English | 3 Nov. 2016 | ASIN: B01M7YEPRD | 120 Pages | PDF | 411,51 KBytes

Marketing to the Mind: Right Brain Strategies for Advertising and Marketing  eBooks & eLearning

Posted by Jeembo at Dec. 9, 2017
Marketing to the Mind: Right Brain Strategies for Advertising and Marketing

Marketing to the Mind: Right Brain Strategies for Advertising and Marketing by Richard L. Fulton, Richard C. Maddock
English | 1996 | ISBN: 1567200311 | 304 Pages | PDF | 137.6 MB

Very few books deal with the unconscious mind―the right side of the brain―and how advertising affects and directs it.

Optimization Issues in Web and Mobile Advertising: Past and Future Trends (Repost)  eBooks & eLearning

Posted by insetes at Nov. 21, 2017
Optimization Issues in Web and Mobile Advertising: Past and Future Trends (Repost)

Optimization Issues in Web and Mobile Advertising: Past and Future Trends By Subodha Kumar
2016 | 80 Pages | ISBN: 3319186442 | PDF | 2 MB
Advertising by Design: Generating and Designing Creative Ideas Across Media (3rd Edition)

Robin Landa, "Advertising by Design: Generating and Designing Creative Ideas Across Media (3rd Edition)"
2016 | ISBN-10: 1118971051 | 264 pages | EPUB | 37 MB

15 Questions About Online Advertising  eBooks & eLearning

Posted by lengen at Nov. 16, 2017
15 Questions About Online Advertising

15 Questions About Online Advertising by Massimo Moruzzi
English | Aug. 16, 2015 | ISBN: 1515189295 | 26 Pages | ePub | 1 MB

Does it make sense for your company to invest in banner ads, alongside online dating websites, sleazy casinos and "you could be a winner, too!" promotions?
Advances in Advertising Research (Vol. VII): Bridging the Gap between Advertising Academia and Practice

George Christodoulides, Anastasia Stathopoulou, Martin Eisend - Advances in Advertising Research (Vol. VII): Bridging the Gap between Advertising Academia and Practice
Published: 2016-08-25 | ISBN: 3658152192 | PDF | 315 pages | 15.75 MB
Ultimate Guide to Facebook Advertising: How to Access 1 Billion Potential Customers in 10 Minutes, 3rd Edition

Ultimate Guide to Facebook Advertising: How to Access 1 Billion Potential Customers in 10 Minutes, 3rd Edition by Perry Marshall,‎ Keith Krance,‎ Thomas Meloche
English | November 14th, 2017 | ASIN: B0765VWPB8, ISBN: 159918611X | 326 Pages | EPUB | 71.77 MB

Facebook makes it easy for businesses like yours to share photos, videos, and posts to reach, engage, and sell to more than 1 billion active users. Advertising expert Perry Marshall is joined by co-authors Keith Krance and Thomas Meloche as he walks you through Facebook Advertising and its nuances to help you pinpoint your ideal audience and gain a ten-fold return on your investment.

50 Advertising prints 35  Graphics

Posted by ringman at Nov. 9, 2017
50 Advertising prints 35

50 Advertising prints 35
50 JPG | ~2000x3000 | 111 Mb