Advertising Communication

Web Advertising: New forms of communication on the Internet (Repost)  eBooks & eLearning

Posted by leonardo78 at June 10, 2017
Web Advertising: New forms of communication on the Internet (Repost)

Web Advertising: New forms of communication on the Internet by Anja Janoschka
2004 | ISBN: 1588116034 | 244 pages | PDF | 2,7 MB

This book examines new forms of communication that have emerged through the interactive capabilities of the Internet, in particular online advertising and web advertisements. It develops a new model of online communication, incorporating mass communication and interpersonal communication.

Show Me, Don't Tell Me: Visualizing Communication Strategy  eBooks & eLearning

Posted by ksenya.b at March 5, 2016
Show Me, Don't Tell Me: Visualizing Communication Strategy

"Show Me, Don't Tell Me: Visualizing Communication Strategy" by Dave Holston
2015 | EPUB | 224 pages | ISBN: 1440338973 | English | 4.6 MB
Advances in Advertising Research (Vol. 2): Breaking New Ground in Theory and Practice (repost)

Advances in Advertising Research (Vol. 2): Breaking New Ground in Theory and Practice by Shintaro Okazaki
English | 2011 | ISBN: 3834931349 | PDF | 490 pages | 3,5 MB
Advances in Advertising Research (Vol. 2): Breaking New Ground in Theory and Practice (repost)

Advances in Advertising Research (Vol. 2): Breaking New Ground in Theory and Practice by Shintaro Okazaki
English | 2011 | ISBN: 3834931349 | PDF | 490 pages | 3,5 MB
Advances in Advertising Research (Vol. 2): Breaking New Ground in Theory and Practice [Repost]

Shintaro Okazaki - Advances in Advertising Research (Vol. 2): Breaking New Ground in Theory and Practice
Published: 2011-10-01 | ISBN: 3834931349 | PDF | 502 pages | 3 MB

Advances in Advertising Research (Vol.2) (repost)  eBooks & eLearning

Posted by interes at Aug. 11, 2013
Advances in Advertising Research (Vol.2) (repost)

Shintaro Okazaki, "Advances in Advertising Research (Vol.2)"
English | 2011 | ISBN: 3834931349 | PDF | 490 pages | 3,5 MB

Advances in Advertising Research series are published annually by the European Advertising Academy (EAA). This volume grew out of research papers presented at the 9th ICORIA (International Conference on Research in Advertising) which was held at Universidad Autónoma de Madrid, Spain, on June 24-26, 2010.

Encyclopedia of Religion, Communication, and Media (Repost)  eBooks & eLearning

Posted by enmoys at April 2, 2013
Encyclopedia of Religion, Communication, and Media (Repost)

Encyclopedia of Religion, Communication, and Media By Daniel A. Stout
2006 | 488 Pages | ISBN: 0415969468 | PDF | 11 MB

Encyclopedia of Religion, Communication, and Media  eBooks & eLearning

Posted by tot167 at Jan. 25, 2009
Encyclopedia of Religion, Communication, and Media

Daniel A Stout, "Encyclopedia of Religion, Communication, and Media"
Routledge | 2006-10-30 | ISBN: 0415969468 | 488 pages | PDF | 4,8 MB
Communications Writing and Design: The Integrated Manual for Marketing, Advertising, and Public Relations

John DiMarco, "Communications Writing and Design: The Integrated Manual for Marketing, Advertising, and Public Relations"
English | ISBN: 1119118905, 1119118875 | 2017 | EPUB | 216 pages | 22,6 MB
Commercial Communication in the Digital Age: Information or Disinformation? (Age of Access? Grundfragen Der Informationsgesells

Commercial Communication in the Digital Age: Information or Disinformation? (Age of Access? Grundfragen Der Informationsgesellschaft) by Gabriele Siegert
English | May 10, 2017 | ISBN: 3110416506 | 279 Pages | PDF | 4 MB

In today's digital age, online and mobile advertising are of growing importance, with advertising no longer bound to the traditional media industry. Although the advertising industry still has broader access to the different measures and channels, users and consumers today have more possibilities topublish, get informed or communicate - to "co-create" -, and toreach a bigger audience.