Advertising Communication

Web Advertising: New forms of communication on the Internet (Repost)  eBooks & eLearning

Posted by leonardo78 at June 10, 2017
Web Advertising: New forms of communication on the Internet (Repost)

Web Advertising: New forms of communication on the Internet by Anja Janoschka
2004 | ISBN: 1588116034 | 244 pages | PDF | 2,7 MB

This book examines new forms of communication that have emerged through the interactive capabilities of the Internet, in particular online advertising and web advertisements. It develops a new model of online communication, incorporating mass communication and interpersonal communication.

Show Me, Don't Tell Me: Visualizing Communication Strategy  eBooks & eLearning

Posted by ksenya.b at March 5, 2016
Show Me, Don't Tell Me: Visualizing Communication Strategy

"Show Me, Don't Tell Me: Visualizing Communication Strategy" by Dave Holston
2015 | EPUB | 224 pages | ISBN: 1440338973 | English | 4.6 MB
Advances in Advertising Research (Vol. 2): Breaking New Ground in Theory and Practice (repost)

Advances in Advertising Research (Vol. 2): Breaking New Ground in Theory and Practice by Shintaro Okazaki
English | 2011 | ISBN: 3834931349 | PDF | 490 pages | 3,5 MB
Advances in Advertising Research (Vol. 2): Breaking New Ground in Theory and Practice (repost)

Advances in Advertising Research (Vol. 2): Breaking New Ground in Theory and Practice by Shintaro Okazaki
English | 2011 | ISBN: 3834931349 | PDF | 490 pages | 3,5 MB
Advances in Advertising Research (Vol. 2): Breaking New Ground in Theory and Practice [Repost]

Shintaro Okazaki - Advances in Advertising Research (Vol. 2): Breaking New Ground in Theory and Practice
Published: 2011-10-01 | ISBN: 3834931349 | PDF | 502 pages | 3 MB

Advances in Advertising Research (Vol.2) (repost)  eBooks & eLearning

Posted by interes at Aug. 11, 2013
Advances in Advertising Research (Vol.2) (repost)

Shintaro Okazaki, "Advances in Advertising Research (Vol.2)"
English | 2011 | ISBN: 3834931349 | PDF | 490 pages | 3,5 MB

Advances in Advertising Research series are published annually by the European Advertising Academy (EAA). This volume grew out of research papers presented at the 9th ICORIA (International Conference on Research in Advertising) which was held at Universidad Autónoma de Madrid, Spain, on June 24-26, 2010.

Encyclopedia of Religion, Communication, and Media (Repost)  eBooks & eLearning

Posted by enmoys at April 2, 2013
Encyclopedia of Religion, Communication, and Media (Repost)

Encyclopedia of Religion, Communication, and Media By Daniel A. Stout
2006 | 488 Pages | ISBN: 0415969468 | PDF | 11 MB

Encyclopedia of Religion, Communication, and Media  eBooks & eLearning

Posted by tot167 at Jan. 25, 2009
Encyclopedia of Religion, Communication, and Media

Daniel A Stout, "Encyclopedia of Religion, Communication, and Media"
Routledge | 2006-10-30 | ISBN: 0415969468 | 488 pages | PDF | 4,8 MB

The 2016 US Presidential Campaign: Political Communication and Practice  eBooks & eLearning

Posted by AvaxGenius at July 22, 2017
The 2016 US Presidential Campaign: Political Communication and Practice

The 2016 US Presidential Campaign: Political Communication and Practice By Robert E. Denton Jr
English | PDF | 2017 | 342 Pages | ISBN : 3319525980 | 10.2 MB

This volume focuses on the 2016 Presidential campaign from a communication perspective, with each chapter considering a specific area of political campaign communication and practice. The first section includes chapters on the early candidate nomination campaigns, the nominating conventions, the debates, political advertising and new media technologies.

Persuasive Advertising: Evidence-based Principles  eBooks & eLearning

Posted by leonardo78 at June 5, 2017
Persuasive Advertising: Evidence-based Principles

Persuasive Advertising: Evidence-based Principles by J. Scott Armstrong
2010 | ISBN: 1403913439 | 388 pages | EPUB | 0,9 MB

This book translates knowledge about persuasion into evidence-based principles. Useful knowledge about persuasion has been obtained over the last 100 years from the experience of advertising experts and from empirical studies in advertising and other fields including psychology, consumer behavior, law, mass communication, politics, and propaganda.