Advertising Communication

Web Advertising: New forms of communication on the Internet (Repost)  eBooks & eLearning

Posted by leonardo78 at June 10, 2017
Web Advertising: New forms of communication on the Internet (Repost)

Web Advertising: New forms of communication on the Internet by Anja Janoschka
2004 | ISBN: 1588116034 | 244 pages | PDF | 2,7 MB

This book examines new forms of communication that have emerged through the interactive capabilities of the Internet, in particular online advertising and web advertisements. It develops a new model of online communication, incorporating mass communication and interpersonal communication.

Show Me, Don't Tell Me: Visualizing Communication Strategy  eBooks & eLearning

Posted by ksenya.b at March 5, 2016
Show Me, Don't Tell Me: Visualizing Communication Strategy

"Show Me, Don't Tell Me: Visualizing Communication Strategy" by Dave Holston
2015 | EPUB | 224 pages | ISBN: 1440338973 | English | 4.6 MB
Advances in Advertising Research (Vol. 2): Breaking New Ground in Theory and Practice (repost)

Advances in Advertising Research (Vol. 2): Breaking New Ground in Theory and Practice by Shintaro Okazaki
English | 2011 | ISBN: 3834931349 | PDF | 490 pages | 3,5 MB
Advances in Advertising Research (Vol. 2): Breaking New Ground in Theory and Practice (repost)

Advances in Advertising Research (Vol. 2): Breaking New Ground in Theory and Practice by Shintaro Okazaki
English | 2011 | ISBN: 3834931349 | PDF | 490 pages | 3,5 MB
Advances in Advertising Research (Vol. 2): Breaking New Ground in Theory and Practice [Repost]

Shintaro Okazaki - Advances in Advertising Research (Vol. 2): Breaking New Ground in Theory and Practice
Published: 2011-10-01 | ISBN: 3834931349 | PDF | 502 pages | 3 MB

Advances in Advertising Research (Vol.2) (repost)  eBooks & eLearning

Posted by interes at Aug. 11, 2013
Advances in Advertising Research (Vol.2) (repost)

Shintaro Okazaki, "Advances in Advertising Research (Vol.2)"
English | 2011 | ISBN: 3834931349 | PDF | 490 pages | 3,5 MB

Advances in Advertising Research series are published annually by the European Advertising Academy (EAA). This volume grew out of research papers presented at the 9th ICORIA (International Conference on Research in Advertising) which was held at Universidad Autónoma de Madrid, Spain, on June 24-26, 2010.

Encyclopedia of Religion, Communication, and Media (Repost)  eBooks & eLearning

Posted by enmoys at April 2, 2013
Encyclopedia of Religion, Communication, and Media (Repost)

Encyclopedia of Religion, Communication, and Media By Daniel A. Stout
2006 | 488 Pages | ISBN: 0415969468 | PDF | 11 MB

Encyclopedia of Religion, Communication, and Media  eBooks & eLearning

Posted by tot167 at Jan. 25, 2009
Encyclopedia of Religion, Communication, and Media

Daniel A Stout, "Encyclopedia of Religion, Communication, and Media"
Routledge | 2006-10-30 | ISBN: 0415969468 | 488 pages | PDF | 4,8 MB

Global Advertising Practice in a Borderless World  eBooks & eLearning

Posted by Underaglassmoon at June 4, 2018
Global Advertising Practice in a Borderless World

Global Advertising Practice in a Borderless World
Routledge | English | 2017 | ISBN-10: 113891830X | 254 pages | PDF | 3.76 MB

by Robert Crawford (Editor), Linda Brennan (Editor), Lukas Parker (Editor)

Present-Day Corporate Communication: A Practice-Oriented, State-of-the-Art Guide  eBooks & eLearning

Posted by AvaxGenius at June 22, 2018
Present-Day Corporate Communication: A Practice-Oriented, State-of-the-Art Guide

Present-Day Corporate Communication: A Practice-Oriented, State-of-the-Art Guide by Rudolf Beger
English | PDF,EPUB | 2018 | 686 Pages | ISBN : 9811304017 | 17.67 MB

This book serves as an easy-to-read, up-to-­date practical guide on professional corporate communication. The key market for this book is the Asia-Pacific region, mainly because there is a gap in know-how in corporate communication among many industry sectors. In addition, at present, one cannot find a lot of educational literature about corporate communication in the market. Therefore, this guidebook closes that gap.