Advertising Communication

Sex in Advertising: Perspectives on the Erotic Appeal (Lea's Communication Series) (repost)

Sex in Advertising: Perspectives on the Erotic Appeal (Lea's Communication Series) by Tom Reichert, Jacqueline Lambiase
English | 2002-12 | 306 Pages | ISBN: 0805841172 | PDF | 20 MB

Advertising as Multilingual Communication  

Posted by alt_f4 at Sept. 12, 2015
Advertising as Multilingual Communication

Advertising as Multilingual Communication by Helen Kelly-Holmes
English | Jan. 15, 2009 | ISBN: 0230217060 | 221 Pages | PDF | 1 MB

Advertising has traditionally communicated messages to consumers with strong local and national identities. However, increasingly, products, producers, advertising agencies and media are becoming internationalized. In the development of strategies that ap
Advertising & IMC: Principles and Practice, 9th Edition 9th Edition

Advertising & IMC: Principles and Practice, 9th Edition by Sandra Moriarty
English | Feb. 17, 2011 | ISBN: 0132163640 | 686 Pages | PDF | 42.5 MB

An accessible and well-written approach to advertising.
Advertising tracks the changes in today’s dynamic world of media and marketing communication–as well as the implications of these changes to traditional practice–and presents them to readers through an accessible, well-written approach.

Strategic Brand Communication Campaigns by Dennis G. Martin  

Posted by tanas.olesya at Aug. 31, 2015
Strategic Brand Communication Campaigns by Dennis G. Martin

Strategic Brand Communication Campaigns by Dennis G. Martin
English | 1 Jan. 2000 | ISBN: 0844229520 | 701 Pages | EPUB | 2 MB

In the marketplace of the 21st century, the critical form of customer communication will be broader than advertising and promotional messages. Customers have relationships with the brand, combining all the forms of communication that give meaning to products and services.

Advertising and Promotion: Communicating Brands  

Posted by alt_f4 at Aug. 28, 2015
Advertising and Promotion: Communicating Brands

Advertising and Promotion: Communicating Brands by Chris Hackley
English | Feb. 16, 2005 | ISBN: 0761941533 | 273 Pages | PDF | 1 MB

"A readable and absorbing account of what advertising people try to achieve (whether or not they know quite how or why), grounded in Chris Hackley's real and recent acquaintance with the practicalities of advertising, as well as its principles…. He minimises the inevitable jargon of linguistics and communication theory.
Advertising Age: The Principles of Advertising and Marketing Communication at Work

Dr Esther Thorson, Margaret Duffy, "Advertising Age: The Principles of Advertising and Marketing Communication at Work"
English | ISBN: 1111528756 | 2012 | 224 pages | PDF | 6 MB
Social Communication in Advertising: Consumption in the Mediated Marketplace, 3rd Edition

Social Communication in Advertising: Consumption in the Mediated Marketplace by William Leiss, Stephen Kline, Sut Jhally, Jackie Botterill
2005 | ISBN: 0415966760 | English | 696 pages | PDF | 34 MB
The Dentsu Way: Secrets of Cross Switch Marketing from the World’s Most Innovative Advertising Agency (repost)

Kotaro Sugiyama, Tim Andree, "The Dentsu Way: Secrets of Cross Switch Marketing from the World’s Most Innovative Advertising Agency"
English | 2010 | ISBN: 0071748121 | 320 pages | PDF | 5,6 MB

One of the largest and most successful advertising companies in the world, Dentsu has pioneered a sophisticated new cross-communication strategy–and now it's being revealed for the first time. In a world saturated with marketing messages, making your offering relevant is your biggest challenge. Dentsu's Cross Switch model meets it head on.
Advertising Promotion and Other Aspects of Integrated Marketing Communications [Repost]

Advertising Promotion and Other Aspects of Integrated Marketing Communications by Terence A. Shimp
Cengage Learning; 8 edition | December 29, 2008 | English | ISBN: 0324593600 | 688 pages | PDF | 19 MB

The eighth edition of Shimp's market-leading ADVERTISING, PROMOTION, AND OTHER ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS fully integrates all aspects of marketing communication.
Persuasive Advertising: Evidence-based Principles (repost)

Persuasive Advertising: Evidence-based Principles by Jon Scott Armstrong
English | 2010 | ISBN: 1403913439 | 350 pages | PDF | 11,2 MB

This book translates knowledge about persuasion into evidence-based principles. Useful knowledge about persuasion has been obtained over the last 100 years from the experience of advertising experts and from empirical studies in advertising and other fields including psychology, consumer behavior, law, mass communication, politics, and propaganda.