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Arnon Media Marketing Branding and Advertisements Review - October 01, 2017

Arnon Media Marketing Branding and Advertisements Review - October 01, 2017
English | 52 pages | True PDF | 9.0 MB
Arnon Media Marketing Branding and Advertisements Review - August 01, 2017

Arnon Media Marketing Branding and Advertisements Review - August 01, 2017
English | 52 pages | True PDF | 6.3 MB

Producing Music for Advertisements  eBooks & eLearning

Posted by Landau17 at Oct. 10, 2017
Producing Music for Advertisements

Producing Music for Advertisements
MP4 | Video: 720p | Duration: 2:01:19 | English | Subtitles: VTT | 671.3 MB
Critical Discourse Analysis of Chinese Advertisement: Case Studies of Household Appliance Advertisements from 1981 to 1996

Critical Discourse Analysis of Chinese Advertisement: Case Studies of Household Appliance Advertisements from 1981 to 1996 by Chong Wang
English | 20 July 2017 | ISBN: 9811046204 | 296 Pages | PDF | 3.72 MB

This book reflects the chronological changes in Chinese cultural values, social relations, economy and politics by critically analyzing the Chinese advertising discourse. The work is based on research into the ideological values portrayed in Chinese household appliance advertisements in the 1980s – 1990s.
Advertising Language: A Pragmatic Approach to Advertisements in Britain and Japan 1st Edition

Advertising Language: A Pragmatic Approach to Advertisements in Britain and Japan by Keiko Tanaka
English | May 5, 1994 | ISBN: 0415076471 | 168 Pages | PDF | 2 MB

Keiko Tanaka offers an analysis of the linguistic devices that are used in advertisements, looking at the strategems which advertisers employ to gain and retain the attention of their audience. Using relevance theory as a framework, she sets out its key aspects and applies them to the language of written advertising in Britain and Japan.

Designing a Vector Illustration for Advertisements in Illustrator  eBooks & eLearning

Posted by C2U at Jan. 5, 2016
Designing a Vector Illustration for Advertisements in Illustrator

Designing a Vector Illustration for Advertisements in Illustrator
Duration: 5hr 40m | Video: h264, yuv420p, 1280x720 30fps | Audio: aac, 44100 Hz, 2 ch | 4.48 GB
Genre: eLearning | Language: English

It’s essential to keep in mind every part of the process, so we’ll keep things like shadows and highlights on separate layers. We’ll start by applying the shadows of the motorbike using a combination of the eyedropper tool, pen tool and custom brushes.

Tutsplus - Advanced Photo Manipulation for Advertisements  eBooks & eLearning

Posted by C2U at Dec. 11, 2015
Tutsplus - Advanced Photo Manipulation for Advertisements

Tutsplus - Advanced Photo Manipulation for Advertisements
3.2 hours | Video: AVC (.mp4) 1280x720, 25fps | Audio: AAC 44.1KHz 2ch | 1.69 GB
Genre: eLearning | Language: English

In this course you will learn how to create stunning photo manipulations using Photoshop, Illustrator and Lens Flare. You will be creating an advertising campaign using stock photos and learning some advanced photo manipulation techniques, such as lighting effects and text effects that will allow you to enhance your clients’ advertising campaigns or promotional material. This course is perfect for illustrators or graphic designers who enjoy manipulating photographic images and would like to take their advertisement campaigns to the next level.

TutsPlus - Creating Flat Workspace Elements for Advertisements  eBooks & eLearning

Posted by C2U at Sept. 24, 2015
TutsPlus - Creating Flat Workspace Elements for Advertisements

TutsPlus - Creating Flat Workspace Elements for Advertisements
1.7 hours | h264, yuv420p, 1280x720, 25fps | aac, 44100 Hz, 1 ch | 1.1 GB
Genre: eLearning | Language: English | +Project files

In this course you will learn how to create a trendy, flat-style advertising banner with realistic workspace elements. We will start from the very beginning by making a list of desktop items, and then we’ll create every single item one by one, using Adobe Illustrator basic shapes and effects and adding details and textures.

Tutsplus - Advanced Retouching Techniques for Advertisements  eBooks & eLearning

Posted by C2U at Feb. 13, 2015
Tutsplus - Advanced Retouching Techniques for Advertisements

Tutsplus - Advanced Retouching Techniques for Advertisements
4hrs | Video: AVC (.MP4) 1280x720 30fps | Audio: AAC 44.1KHz 2ch | 1.24GB
Genre: eLearning | Language: English

Creative advertising is what drives brands and makes them relevant to the modern world. In this course you’ll learn how to use compositing and retouching to create an effective advertisement. You’ll learn how to incorporate a product shot, in this case a beer bottle, into a dramatic scene to help emphasise the beer and create an effective advert that you couldn't produce with natural photography.

Gender Advertisements  eBooks & eLearning

Posted by enmoys at Feb. 8, 2015
Gender Advertisements

Gender Advertisements By Erving Goffman
1987 | 100 Pages | ISBN: 0061320765 | scanned PDF | 53 MB