Advertisements

Advertising Language: A Pragmatic Approach to Advertisements in Britain and Japan 1st Edition

Advertising Language: A Pragmatic Approach to Advertisements in Britain and Japan by Keiko Tanaka
English | May 5, 1994 | ISBN: 0415076471 | 168 Pages | PDF | 2 MB

Keiko Tanaka offers an analysis of the linguistic devices that are used in advertisements, looking at the strategems which advertisers employ to gain and retain the attention of their audience. Using relevance theory as a framework, she sets out its key aspects and applies them to the language of written advertising in Britain and Japan.
Designing a Vector Illustration for Advertisements in Illustrator

Designing a Vector Illustration for Advertisements in Illustrator
Duration: 5hr 40m | Video: h264, yuv420p, 1280x720 30fps | Audio: aac, 44100 Hz, 2 ch | 4.48 GB
Genre: eLearning | Language: English

It’s essential to keep in mind every part of the process, so we’ll keep things like shadows and highlights on separate layers. We’ll start by applying the shadows of the motorbike using a combination of the eyedropper tool, pen tool and custom brushes.
Tutsplus - Advanced Photo Manipulation for Advertisements

Tutsplus - Advanced Photo Manipulation for Advertisements
3.2 hours | Video: AVC (.mp4) 1280x720, 25fps | Audio: AAC 44.1KHz 2ch | 1.69 GB
Genre: eLearning | Language: English

In this course you will learn how to create stunning photo manipulations using Photoshop, Illustrator and Lens Flare. You will be creating an advertising campaign using stock photos and learning some advanced photo manipulation techniques, such as lighting effects and text effects that will allow you to enhance your clients’ advertising campaigns or promotional material. This course is perfect for illustrators or graphic designers who enjoy manipulating photographic images and would like to take their advertisement campaigns to the next level.
TutsPlus - Creating Flat Workspace Elements for Advertisements

TutsPlus - Creating Flat Workspace Elements for Advertisements
1.7 hours | h264, yuv420p, 1280x720, 25fps | aac, 44100 Hz, 1 ch | 1.1 GB
Genre: eLearning | Language: English | +Project files

In this course you will learn how to create a trendy, flat-style advertising banner with realistic workspace elements. We will start from the very beginning by making a list of desktop items, and then we’ll create every single item one by one, using Adobe Illustrator basic shapes and effects and adding details and textures.
Tutsplus - Advanced Retouching Techniques for Advertisements

Tutsplus - Advanced Retouching Techniques for Advertisements
4hrs | Video: AVC (.MP4) 1280x720 30fps | Audio: AAC 44.1KHz 2ch | 1.24GB
Genre: eLearning | Language: English

Creative advertising is what drives brands and makes them relevant to the modern world. In this course you’ll learn how to use compositing and retouching to create an effective advertisement. You’ll learn how to incorporate a product shot, in this case a beer bottle, into a dramatic scene to help emphasise the beer and create an effective advert that you couldn't produce with natural photography.

Gender Advertisements  

Posted by enmoys at Feb. 8, 2015
Gender Advertisements

Gender Advertisements By Erving Goffman
1987 | 100 Pages | ISBN: 0061320765 | scanned PDF | 53 MB
Basics Advertising: Copywriting: The Creative Process of Writing Text for Advertisements or Publicity Material (repost)

Rob Bowdery, "Basics Advertising: Copywriting: The Creative Process of Writing Text for Advertisements or Publicity Material"
2008 | ISBN-10: 294037368X | 175 pages | PDF | 35 MB

Scarlett Johansson - Louis Vuitton Advertisements (Repost)  Girls

Posted by guasman at Sept. 16, 2013
Scarlett Johansson - Louis Vuitton Advertisements (Repost)

Scarlett Johansson - Louis Vuitton Advertisements (Repost)
15 JPG | up to 2300x2800 | 10,4 mb
American actress and singer

Producing Music for Advertisements  

Posted by pezhmanf at June 29, 2013
Producing Music for Advertisements

Producing Music for Advertisements
English | 2h 02m | AVC1 960x540 15 fps | AAC 128 Kbps 48.0 KHz | 313 MB
Genre: eLearning / Software used : Avid Pro Tools

Help your client achieve the music that matches the vision for their brand. This real-world project course shows how to assess an assignment, break down a creative brief, and decipher client expectations to create a compelling musical score for advertisements. Producer Brian Lee White shows you how to shape a score around picture and create a memorable theme for the client's brand. You'll also learn how to address the revision cycle with a client, adopting smart strategies to deliver excellent work on time and on budget. When you're ready to deliver the music track, learn how to print the final assets for delivery. Finally, Brian helps you understand the importance of a scope of work agreement and various licensing and publishing rights you may be entitled to as a composer.
Basics Advertising: Copywriting: The Creative Process of Writing Text for Advertisements or Publicity Material (repost)

Rob Bowdery, "Basics Advertising: Copywriting: The Creative Process of Writing Text for Advertisements or Publicity Material"
2008 | ISBN-10: 294037368X | 175 pages | PDF | 35 MB