Joel Comm, "Twitter Power 2.0: How to Dominate Your Market One Tweet at a Time"
2010 | ISBN: 0470563362 | 268 pages | PDF | 3,3 MB
The best guide to using Twitter to market to consumers-revised and better than ever
Since 2006, forward-thinking companies like Apple, JetBlue, Whole Food, and GM have discovered the instant benefits of leveraging social media site Twitter to reach consumers directly, build their brand, and increase their sales. Some companies have whole teams of specialists whose only job is to respond to the tweets of consumers.