Hegarty on Advertising, Revised and Expanded Edition by John Hegarty
English | December 22nd, 2017 | ISBN: 0500293635 | 232 Pages | EPUB | 91.62 MB
What makes a great idea? How do you make the best pitch to a prospective client? What effect will new technology have on advertising? Written by one of the world’s leading advertising creatives, Hegarty on Advertising contains over four decades of wisdom and insight from the man behind hugely effective and influential campaigns for brands such as Levi Strauss, Audi, and Unilever.