Consumer Financial Behavior

Understanding Consumer Financial Behavior: Money Management in an Age of Financial Illiteracy (Repost)

Understanding Consumer Financial Behavior: Money Management in an Age of Financial Illiteracy By W. Fred van Raaij
English | PDF | 2016 | 286 Pages | ISBN : 1137544244 | 1.31 MB

Government policies, marketing campaigns of banks, insurance companies, and other financial institutions, and consumers' protective actions all depend on assumptions about consumer financial behavior. Unfortunately, many consumers have no or little knowledge of budgeting, financial products, and financial planning.
Understanding Consumer Financial Behavior: Money Management in an Age of Financial Illiteracy (repost)

W. Fred van Raaij, "Understanding Consumer Financial Behavior: Money Management in an Age of Financial Illiteracy"
English | 2016 | ISBN: 1137544244 | 285 pages | PDF (True) | 1 MB
Understanding Consumer Financial Behavior: Money Management in an Age of Financial Illiteracy (Repost)

W. Fred van Raaij, "Understanding Consumer Financial Behavior: Money Management in an Age of Financial Illiteracy"
English | 22 Feb. 2016 | ISBN: 1137544244 | 285 Pages | PDF (True) | 1.31 MB

Understanding Consumer Financial Behavior  eBooks & eLearning

Posted by AlenMiler at July 20, 2016
Understanding Consumer Financial Behavior

Understanding Consumer Financial Behavior: Money Management in an Age of Financial Illiteracy by W. Fred van Raaij
English | 22 Feb. 2016 | ISBN: 1137544244 | 285 Pages | PDF (True) | 1.31 MB

Government policies, marketing campaigns of banks, insurance companies and other financial institutions, and consumers' protective actions all depend on assumptions about consumer financial behavior.

Financial Behavior: Players, Services, Products, and Markets  eBooks & eLearning

Posted by arundhati at June 26, 2017
Financial Behavior: Players, Services, Products, and Markets

H. Kent Baker, Greg Filbeck, "Financial Behavior: Players, Services, Products, and Markets"
2017 | ISBN-10: 0190269995 | 680 pages | PDF | 5 MB

Handbook of Consumer Finance Research, Second Edition  eBooks & eLearning

Posted by Underaglassmoon at June 3, 2016
Handbook of Consumer Finance Research, Second Edition

Handbook of Consumer Finance Research, Second Edition
Springer | Psychology | July 2016 | ISBN-10: 3319288857 | 840 pages | pdf | 8.46 mb

Editors: Xiao, Jing Jian (Ed.)
Provides an overview of current consumer finance research
Offers multidisciplinary perspectives
Updates the 2008 handbook with new material including new chapters

Financial Literacy Education: Edu-Regulating our Saving and Spending Habits  eBooks & eLearning

Posted by hill0 at June 30, 2017
Financial Literacy Education: Edu-Regulating our Saving and Spending Habits

Financial Literacy Education: Edu-Regulating our Saving and Spending Habits by Asta Zokaityte
English | 18 July 2017 | ISBN: 3319550160 | 316 Pages | PDF | 2.77 MB

This book explores the issue of consumer financial education, responding to increased interest in, and calls to improve peoples’ financial literacy skills and abilities to understand and manage their money.
Stock Markets, Investments And Corporate Behavior: A Conceptual Framework Of Understanding

Stock Markets, Investments And Corporate Behavior:
A Conceptual Framework Of Understanding

by Michael Dempsey
English | 2016 | ISBN: 1783266996 | 332 Pages | PDF | 3.2 MB

Mobile Marketing Channel: Online Consumer Behavior  eBooks & eLearning

Posted by Underaglassmoon at May 18, 2016
Mobile Marketing Channel: Online Consumer Behavior

Mobile Marketing Channel: Online Consumer Behavior
Springer | Business & Management | May 25, 2016 | ISBN-10: 3319312855 | 132 pages | pdf | 3.85 mb

Authors: Shareef, Mahmud Akhter, Dwivedi, Yogesh K., Kumar, Vinod
Explores the SMS-based mobile channel as a radical tool of interactive marketing
Promotes a multichannel strategy in the light of synthesized marketing distribution, consumer behavior, and information and communication technology (ICT)-related behavioral theory
Examines consumer behaviour for mobile phone SMS perception, exposure and attention in addition to consumer attitudes towards SMS-based channels

Cases on Consumer-Centric Marketing Management  eBooks & eLearning

Posted by arundhati at March 29, 2015
Cases on Consumer-Centric Marketing Management

VIMI Jham, Sandeep Puri, "Cases on Consumer-Centric Marketing Management"
2013 | ISBN-10: 1466643579 | 374 pages | PDF | 11 MB