Chief Crisis Officer: Structure and Leadership for Effective Communications Response by James F. Haggerty
English | April 26th, 2017 | ASIN: B0725YSPNT, ISBN: 163425175X | 256 pages | EPUB | 1.33 MB
An organization's crisis response involves public communications response: ensuring the general public, media, employees and other stakeholders understand (1) what has happened, and (2) what you are doing about it. Crisis events tend to ripple and echo long after the initial drama, as today's plant explosion is tomorrow's government investigation and next week's class action lawsuit. In this environment a fumbled ineffective response can mean the different between a crisis that is managed…and one that manages you.