Fred R. David, "Strategic Management: Concepts and Cases, 13th Edition"
English | 2010 | ISBN: 0136120989 | 694 pages | PDF | 7,3 MB
A skills-oriented, practitioner perspective on strategy, thoroughly updated with current research and concepts.
In today’s economy, gaining and sustaining a competitive advantage is harder than ever. Strategic Management captures the complexity of the current business environment and delivers the latest skills and concepts with unrivaled clarity, helping readers develop their own cutting-edge strategy through skill-developing exercises and cases.