By Word of Mouth: Metaphor, Metonymy And Linguistic Action in a Cognitive Perspective

By Word of Mouth: Metaphor, metonymy and linguistic action in a cognitive perspective  eBooks & eLearning

Posted by Nice_smile) at Aug. 30, 2015
By Word of Mouth: Metaphor, metonymy and linguistic action in a cognitive perspective

By Word of Mouth: Metaphor, metonymy and linguistic action in a cognitive perspective (Pragmatics & Beyond New Series) by Louis Goossens
English | Dec. 8, 1995 | ISBN: 9027250456 | 264 Pages | PDF | 22.98 MB

This volume contains seven synchronic and diachronic empirical investigations into the expression and conceptualization of linguistic action in English, focusing on figurative extensions.

Mimesis in a Cognitive Perspective: Mallarme, Flaubert, and Eminescu  eBooks & eLearning

Posted by arundhati at Feb. 19, 2018
Mimesis in a Cognitive Perspective: Mallarme, Flaubert, and Eminescu

Nicolae Babuts, "Mimesis in a Cognitive Perspective: Mallarme, Flaubert, and Eminescu"
2017 | ISBN-10: 1138512214, 1412818672 | 251 pages | EPUB | 0,4 MB
Electronic Word of Mouth (eWOM) in the Marketing Context: A State of the Art Analysis and Future Directions

Electronic Word of Mouth (eWOM) in the Marketing Context: A State of the Art Analysis and Future Directions By Elvira Ismagilova, Yogesh K. Dwivedi, Emma Slade, Michael D. Williams
English | PDF | 2017 | 148 Pages | ISBN : 3319524585 | 2.17 MB

This SpringerBrief offers a state of the art analysis of electronic word-of-mouth (eWOM) communications and its role in marketing. The book begins with an overview of traditional word-of-mouth (WOM) and its evolution to eWOM. It discusses the differences between traditional and online WOM. The book examines why people engage in eWOM communications, but also how consumers evaluate its persuasiveness.
Measuring Electronic Word-of-Mouth Effectiveness: Developing and Applying the eWOM Trust Scale

Measuring Electronic Word-of-Mouth Effectiveness: Developing and Applying the eWOM Trust Scale by Wolfgang Weitzl
English | ISBN: 3658158883 | 2017 | PDF | 375 pages | 3.16 MB
Strategic Customer Service: Managing the Customer Experience to Increase Positive Word of Mouth, Build Loyalty, and Maximize...

Strategic Customer Service: Managing the Customer Experience to Increase Positive Word of Mouth, Build Loyalty, and Maximize Profits by John A. Goodman
English | 2009 | ISBN: 0814413331 | 272 pages | EPUB + MOBI | 3 + 5,5 MB
The Customer Advocate and The Customer Saboteur: Linking Social Word-of-Mouth, Brand Impression, and Stakeholder Behavior

The Customer Advocate and The Customer Saboteur: Linking Social Word-of-Mouth, Brand Impression, and Stakeholder Behavior by Michael W. Lowenstein
English | 2011 | ISBN: 0873898117 | 400 pages | PDF | 2 MB

The Spatial Language of Time: Metaphor, metonymy, and frames of reference  eBooks & eLearning

Posted by interes at Aug. 2, 2015
The Spatial Language of Time: Metaphor, metonymy, and frames of reference

The Spatial Language of Time: Metaphor, metonymy, and frames of reference (Human Cognitive Processing) by Kevin Ezra Moore
English | 2014 | ISBN: 9027223963 | 366 pages | PDF | 1,6 MB

Aesthetics and Art: Traditional and Contemporary China in a Comparative Perspective  eBooks & eLearning

Posted by AvaxGenius at May 13, 2018
Aesthetics and Art: Traditional and Contemporary China in a Comparative Perspective

Aesthetics and Art: Traditional and Contemporary China in a Comparative Perspective By Jianping Gao
English | PDF,EPUB | 2018 | 234 Pages | ISBN : 3662566990 | 8.11 MB

This book introduces traditional and modern aesthetics and arts, comparing the similarities and differences between traditional and modern Chinese aesthetics. It also explores the aesthetic implications of traditional Chinese paintings, and discusses the development of aesthetics throughout history, as well as the changes and improvements in Chinese aesthetics in the context of globalization.
Dynamics Of Mediatization: Institutional Change and Everyday Transformations in a Digital Age

Dynamics Of Mediatization: Institutional Change and Everyday Transformations in a Digital Age By Olivier Driessens
English | PDF,EPUB | 2017 | 339 Pages | ISBN : 3319629824 | 4.39 MB

This volume sheds light on the underlying dynamics of mediatization, disentangling the actual unfolding of mediatization processes. The wide adoption and deep embedding of digital media and technology brings new questions to mediatization studies: how can we grasp this ‘deep mediatization’?
Human Rights and Social Justice in a Global Perspective: An Introduction To International Social Work, 2nd edition

Susan C. Mapp, "Human Rights and Social Justice in a Global Perspective: An Introduction To International Social Work, 2nd edition"
English | ISBN: 0199989494 | 2014 | 352 pages | PDF | 1 MB