By Word of Mouth: Metaphor, Metonymy And Linguistic Action in a Cognitive Perspective

By Word of Mouth: Metaphor, metonymy and linguistic action in a cognitive perspective  eBooks & eLearning

Posted by Nice_smile) at Aug. 30, 2015
By Word of Mouth: Metaphor, metonymy and linguistic action in a cognitive perspective

By Word of Mouth: Metaphor, metonymy and linguistic action in a cognitive perspective (Pragmatics & Beyond New Series) by Louis Goossens
English | Dec. 8, 1995 | ISBN: 9027250456 | 264 Pages | PDF | 22.98 MB

This volume contains seven synchronic and diachronic empirical investigations into the expression and conceptualization of linguistic action in English, focusing on figurative extensions.
Measuring Electronic Word-of-Mouth Effectiveness: Developing and Applying the eWOM Trust Scale [Repost]

Wolfgang Weitzl - Measuring Electronic Word-of-Mouth Effectiveness: Developing and Applying the eWOM Trust Scale
Published: 2016-10-05 | ISBN: 3658158883 | PDF | 375 pages | 3.17 MB
Electronic Word of Mouth (eWOM) in the Marketing Context: A State of the Art Analysis and Future Directions

Electronic Word of Mouth (eWOM) in the Marketing Context: A State of the Art Analysis and Future Directions By Elvira Ismagilova, Yogesh K. Dwivedi, Emma Slade, Michael D. Williams
English | PDF | 2017 | 148 Pages | ISBN : 3319524585 | 2.17 MB

This SpringerBrief offers a state of the art analysis of electronic word-of-mouth (eWOM) communications and its role in marketing. The book begins with an overview of traditional word-of-mouth (WOM) and its evolution to eWOM. It discusses the differences between traditional and online WOM. The book examines why people engage in eWOM communications, but also how consumers evaluate its persuasiveness.
Measuring Electronic Word-of-Mouth Effectiveness: Developing and Applying the eWOM Trust Scale

Measuring Electronic Word-of-Mouth Effectiveness: Developing and Applying the eWOM Trust Scale by Wolfgang Weitzl
English | ISBN: 3658158883 | 2017 | PDF | 375 pages | 3.16 MB
Strategic Customer Service: Managing the Customer Experience to Increase Positive Word of Mouth, Build Loyalty, and Maximize...

Strategic Customer Service: Managing the Customer Experience to Increase Positive Word of Mouth, Build Loyalty, and Maximize Profits by John A. Goodman
English | 2009 | ISBN: 0814413331 | 272 pages | EPUB + MOBI | 3 + 5,5 MB
The Customer Advocate and The Customer Saboteur: Linking Social Word-of-Mouth, Brand Impression, and Stakeholder Behavior

The Customer Advocate and The Customer Saboteur: Linking Social Word-of-Mouth, Brand Impression, and Stakeholder Behavior by Michael W. Lowenstein
English | 2011 | ISBN: 0873898117 | 400 pages | PDF | 2 MB

The Spatial Language of Time: Metaphor, metonymy, and frames of reference  eBooks & eLearning

Posted by interes at Aug. 2, 2015
The Spatial Language of Time: Metaphor, metonymy, and frames of reference

The Spatial Language of Time: Metaphor, metonymy, and frames of reference (Human Cognitive Processing) by Kevin Ezra Moore
English | 2014 | ISBN: 9027223963 | 366 pages | PDF | 1,6 MB
Human Rights and Social Justice in a Global Perspective: An Introduction To International Social Work, 2nd edition

Susan C. Mapp, "Human Rights and Social Justice in a Global Perspective: An Introduction To International Social Work, 2nd edition"
English | ISBN: 0199989494 | 2014 | 352 pages | PDF | 1 MB
The Human Side of Innovation Systems: Innovation, Organizations and Competence Building in a Learning Perspective

The Human Side of Innovation Systems: Innovation, Organizations and Competence Building in a Learning Perspective by Peter Nielsen
English | Apr. 4, 2006 | ISBN: 8773077704 | 191 Pages | PDF | 1 MB

The aim of this book is to analyze the relationship between innovation, employment and competence development within the framework of new learning organization forms. Knowledge production and innovation are often seen as linear processes, assuming that scientific results are followed by technological invention, production and market introduction. An alternative approach, which is chosen in this book, is the interactive and learning approach to innovation. Here, product innovations are considered expressions of learning processes taking place inside firms and involving different functional groups and various decision levels, as well as relations with the firm's customers and subcontractors.
The Origins of Active Social Policy: Labour Market and Childcare Policies in a Comparative Perspective

The Origins of Active Social Policy: Labour Market and Childcare Policies in a Comparative Perspective by Giuliano Bonoli
English | 2013 | ISBN: 0199669767 | 272 pages | PDF | 1 MB