J.-C. Spender "Business Strategy: Managing Uncertainty, Opportunity, and Enterprise"
Oxford University Press | English | March 28, 2014 | ISBN: 0199686548 | 376 pages | azw, epub, lrf, mobi | 5,1 mb
What is strategy? For many it is the application of a theory, model or framework. In this book Spender develops a different creative approach. Emphasizing that firms face uncertainties and unknowns (knowledge gaps) he argues that the core of strategic thinking and processes rests on the organization's leaders developing newly imagined solutions to the opportunities that these uncertainties open up.