Building Strong Brands David Aaker

Building Strong Brands  

Posted by Romeil at Nov. 17, 2008
Building Strong Brands

Building Strong Brands
Free Press | David A. Aaker | December 12, 1995 | ISBN: 002900151X | Pages 400 | PDF (OCR) | 37.5 MB
Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage, and Clarity (repost)

Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage, and Clarity by David A. Aaker
English | 2004 | ISBN-10: 0743249380 | MOBI | 368 pages | 1,7 MB

In this long-awaited book from the world's premier brand expert and author of the seminal work Building Strong Brands, David Aaker shows managers how to construct a brand portfolio strategy that will support a company's business strategy and create relevance, differentiation, energy, leverage, and clarity.

The Meaningful Brand: How Strong Brands Make More Money  eBooks & eLearning

Posted by tukotikko at July 23, 2016
The Meaningful Brand: How Strong Brands Make More Money

The Meaningful Brand: How Strong Brands Make More Money By Hollis N.
2013 | 225 Pages | ISBN: 134959475X | PDF | 23 MB

YouthNation: Building Remarkable Brands in a Youth-Driven Culture  eBooks & eLearning

Posted by ksveta6 at March 29, 2016
YouthNation: Building Remarkable Brands in a Youth-Driven Culture

YouthNation: Building Remarkable Brands in a Youth-Driven Culture by Matt Britton
2015 | ISBN: 1118981146 | English | 320 pages | EPUB/AZW3 | 2 MB/2 MB
Youthnation: Building Remarkable Brands in a Youth-Driven Culture

Matt Britton, "Youthnation: Building Remarkable Brands in a Youth-Driven Culture"
2015 | ISBN-10: 1118981146 | 320 pages | PDF | 3 MB
Passion Branding: Harnessing the Power of Emotion to Build Strong Brands (repost)

Neill Duffy, Jo Hooper "Passion Branding: Harnessing the Power of Emotion to Build Strong Brands"
Wiley | 2003-09-08 | ISBN: 0470850523 | 264 pages | PDF | 2 MB
Passion Branding: Harnessing the Power of Emotion to Build Strong Brands (repost)

Passion Branding: Harnessing the Power of Emotion to Build Strong Brands
Wiley | 2003-09-08 | ISBN: 0470850523 | 264 pages | PDF | 2 MB
ConnectAbility: 8 Keys to Building Strong Partnerships with Your Colleagues and Your Customers (repost)

ConnectAbility: 8 Keys to Building Strong Partnerships with Your Colleagues and Your Customers by David Ryback, Jim Cathcart, David Nour
English | 2009 | ISBN: 0071638857 | 240 pages | PDF | 1 MB

ConnectAbility-noun: 1. an agile approach to running an organization that takes into account the psychology of human interaction; 2. the only way to do business in today’s economy.
Drawing from the powerful lessons of emotional awareness and relationship dynamics, ConnectAbility promotes a sophisticated yet simple method for developing superior partnerships guaranteed to create quality results on a consistent basis.
The Ad-Free Brand: Secrets to Building Successful Brands in a Digital World (repost)

The Ad-Free Brand: Secrets to Building Successful Brands in a Digital World by Chris Grams
English | 2011-08-24 | ISBN: 0789748029 | 300 pages | PDF | 3,5 MB

Today you can build powerful, enduring brands at amazingly low cost – without expensive ad campaigns, huge marketing budgets, self-interested outside agencies, or deep specialized expertise.
ConnectAbility: 8 Keys to Building Strong Partnerships with Your Colleagues and Your Customers (repost)

David Ryback, Jim Cathcart, David Nour, "ConnectAbility: 8 Keys to Building Strong Partnerships with Your Colleagues and Your Customers"
2009 | ISBN: 0071638857 | 240 pages | PDF | 1 MB

ConnectAbility-noun: 1. an agile approach to running an organization that takes into account the psychology of human interaction; 2. the only way to do business in today’s economy
Drawing from the powerful lessons of emotional awareness and relationship dynamics, ConnectAbility promotes a sophisticated yet simple method for developing superior partnerships guaranteed to create quality results on a consistent basis. Even the best-intentioned team players too often focus more on communicating their own ideas than hearing and understanding what others have to say. ConnectAbility changes all this using eight steps to fostering optimum communication, which include: