Brand Management Guide

"Advancing Insights on Brand Management" ed. by Paolo Popoli  eBooks & eLearning

Posted by exLib at Nov. 8, 2017
"Advancing Insights on Brand Management" ed. by Paolo Popoli

"Advancing Insights on Brand Management" ed. by Paolo Popoli
ITexLi | 2017 | ISBN: 9535135988 953513597X 9789535135975 9789535135982 | 192 pages | PDF | 10 MB

This book is an original, high-quality collection of chapters about highly topical and important brand management issues, and it shows both theoretical and empiric analysis. This book is dedicated not only to marketing and management scholars but also to students wanting to investigate the knowledge concerning special fields and special brand management themes. As well to the practitioners who can find a wide reference also to the managerial implication from the strategic and operative perspectives.

Financial Basics : A Money-Management Guide for Students, 2nd Edition  eBooks & eLearning

Posted by readerXXI at Nov. 17, 2017
Financial Basics : A Money-Management Guide for Students, 2nd Edition

Financial Basics :
A Money-Management Guide for Students, 2nd Edition

by Susan Knox
English | 2016 | ISBN: 0814253067 | 198 Pages | PDF | 0.7 MB
Identity-Based Brand Management: Fundamentals - Strategy - Implementation - Controlling [Repost]

Identity-Based Brand Management: Fundamentals - Strategy - Implementation - Controlling by Christoph Burmann
English | 4 May 2017 | ISBN: 3658135603 | 328 Pages | PDF | 9.69 MB

This textbook provides a theoretically based and comprehensive overview of the identity-based brand management. The focus is on the design of brand identity as the internal side of a brand and the resulting external brand image
The Road To Luxury: The Evolution, Markets and Strategies of Luxury Brand Management

The Road To Luxury: The Evolution, Markets and Strategies of Luxury Brand Management by Ashok Som, Christian Blanckaert
2015 | ISBN: 0470830026 | English | 432 pages | PDF | 6 MB

Luxury Brand Management: A World of Privilege, 2 edition  eBooks & eLearning

Posted by interes at Jan. 25, 2016
Luxury Brand Management: A World of Privilege, 2 edition

Luxury Brand Management: A World of Privilege, 2 edition by Michel Chevalier and Gerald Mazzalovo
English | 2012 | ISBN: 1118171764 | 320 pages | PDF | 4 MB

The Complete Idiot's Guide to Brand Management [Repost]  eBooks & eLearning

Posted by tanas.olesya at Nov. 8, 2015
The Complete Idiot's Guide to Brand Management [Repost]

The Complete Idiot's Guide to Brand Management by Patricia F. Nicolino
English | 8 Dec. 2000 | ISBN: 0028639928 | 355 Pages | PDF | 29 MB

Whether you are the manager of a large corporation or the owner of a small business, you need to know how to build and maintain powerful brands. This book will help you make decisions about the products and services your company develops or sells.
Vertical Brand Portfolio Management: Strategies for Integrated Brand Management between Manufacturers and Retailers

Diederich Bakker, "Vertical Brand Portfolio Management: Strategies for Integrated Brand Management between Manufacturers and Retailers"
English | 2015 | ISBN-10: 3658082208 | 296 pages | PDF | 2 MB

Vault Career Guide to Marketing and Brand Management (Repost)  eBooks & eLearning

Posted by step778 at Oct. 24, 2014
Vault Career Guide to Marketing and Brand Management (Repost)

Jennifer Goodman, "Vault Career Guide to Marketing and Brand Management"
2003 | pages: 95 | ISBN: 158131132X | PDF | 2,4 mb

Complete Idiot's Guide to Brand Management (Repost)  eBooks & eLearning

Posted by step778 at Sept. 17, 2014
Complete Idiot's Guide to Brand Management (Repost)

Patricia F. Nicolino, "Complete Idiot's Guide to Brand Management"
2000 | pages: 355 | ISBN: 0028639928 | PDF | 29,1 mb

Patricia F. Nicolino, "Complete Idiot's Guide to Brand Management "(Repost)  eBooks & eLearning

Posted by s13tas at Sept. 28, 2012
 Patricia F. Nicolino, "Complete Idiot's Guide to Brand Management "(Repost)

Patricia F. Nicolino, "Complete Idiot's Guide to Brand Management "
ISBN: 0028639928 | edition 2000 | PDF | 355 pages | 29 mb

Whether you are the manager of a large corporation or the owner of a small business, you need to know how to build and maintain powerful brands. This book will help you make decisions about the products and services your company develops or sells. It explains how to develop your target market, how to understand your brand's core values, and how to develop a brand positioning statement.