Brand Management Guide

The Road To Luxury: The Evolution, Markets and Strategies of Luxury Brand Management

The Road To Luxury: The Evolution, Markets and Strategies of Luxury Brand Management by Ashok Som, Christian Blanckaert
2015 | ISBN: 0470830026 | English | 432 pages | PDF | 6 MB

Luxury Brand Management: A World of Privilege, 2 edition  eBooks & eLearning

Posted by interes at Jan. 25, 2016
Luxury Brand Management: A World of Privilege, 2 edition

Luxury Brand Management: A World of Privilege, 2 edition by Michel Chevalier and Gerald Mazzalovo
English | 2012 | ISBN: 1118171764 | 320 pages | PDF | 4 MB

The Complete Idiot's Guide to Brand Management [Repost]  eBooks & eLearning

Posted by tanas.olesya at Nov. 8, 2015
The Complete Idiot's Guide to Brand Management [Repost]

The Complete Idiot's Guide to Brand Management by Patricia F. Nicolino
English | 8 Dec. 2000 | ISBN: 0028639928 | 355 Pages | PDF | 29 MB

Whether you are the manager of a large corporation or the owner of a small business, you need to know how to build and maintain powerful brands. This book will help you make decisions about the products and services your company develops or sells.
Vertical Brand Portfolio Management: Strategies for Integrated Brand Management between Manufacturers and Retailers

Diederich Bakker, "Vertical Brand Portfolio Management: Strategies for Integrated Brand Management between Manufacturers and Retailers"
English | 2015 | ISBN-10: 3658082208 | 296 pages | PDF | 2 MB

Vault Career Guide to Marketing and Brand Management (Repost)  eBooks & eLearning

Posted by step778 at Oct. 24, 2014
Vault Career Guide to Marketing and Brand Management (Repost)

Jennifer Goodman, "Vault Career Guide to Marketing and Brand Management"
2003 | pages: 95 | ISBN: 158131132X | PDF | 2,4 mb

Complete Idiot's Guide to Brand Management (Repost)  eBooks & eLearning

Posted by step778 at Sept. 17, 2014
Complete Idiot's Guide to Brand Management (Repost)

Patricia F. Nicolino, "Complete Idiot's Guide to Brand Management"
2000 | pages: 355 | ISBN: 0028639928 | PDF | 29,1 mb

Patricia F. Nicolino, "Complete Idiot's Guide to Brand Management "(Repost)  eBooks & eLearning

Posted by s13tas at Sept. 28, 2012
 Patricia F. Nicolino, "Complete Idiot's Guide to Brand Management "(Repost)

Patricia F. Nicolino, "Complete Idiot's Guide to Brand Management "
ISBN: 0028639928 | edition 2000 | PDF | 355 pages | 29 mb

Whether you are the manager of a large corporation or the owner of a small business, you need to know how to build and maintain powerful brands. This book will help you make decisions about the products and services your company develops or sells. It explains how to develop your target market, how to understand your brand's core values, and how to develop a brand positioning statement.

Complete Idiot's Guide to Brand Management (Repost)  eBooks & eLearning

Posted by JohnGenry at April 3, 2010
Complete Idiot's Guide to Brand Management (Repost)

Complete Idiot's Guide to Brand Management
Publisher: Alpha | ISBN: 0028639928 | edition 2000 | PDF | 355 pages | 28,1 mb

Whether you are the manager of a large corporation or the owner of a small business, you need to know how to build and maintain powerful brands. This book will help you make decisions about the products and services your company develops or sells. It explains how to develop your target market, how to understand your brand's core values, and how to develop a brand positioning statement.
If You're So Brilliant...How Come your Brand isn't Working Hard Enough?: The Essential Guide to Brand Management

Peter Cheverton, "If You're So Brilliant…How Come your Brand isn't Working Hard Enough?: The Essential Guide to Brand Management"
Kogan Page Business Books (August 2002) | ISBN:0749437286 | 180 pages | PDF | 1,5 Mb

Creating a Brand Style Guide  eBooks & eLearning

Posted by naag at June 24, 2017
Creating a Brand Style Guide

Creating a Brand Style Guide
MP4 | Video: AVC 1280x720 | Audio: AAC 44KHz 2ch | Duration: 2 Hours | 487 MB
Genre: eLearning | Language: English

A brand style guide allows you to communicate your brand consistently across all mediums. This course will teach you about understanding branding, communicating logo uses, defining brand typography, distributing a brand style guide, and much more….