Ben Suarez has written the best "how to" book for anyone wanting to start and build a sucessful mail order or direct response business. Suarez reveals many step-by-step formulas for selecting products, testing the market for a new product idea, writing great ads and direct mail letters, and so much more. This is an incredible book! Suarez used to have a job, then went to work for Gary Halbert in the early 1970s. He took what he learned from Halbert and started his own company…which he has grown to over $120,000,000 in annual sales. He is a great teacher as well. Very methodical. Very thorough. If you want to study one of the best copyriters and business builders of our time, you must study this book.