Designing for Conversion
HDRips | MP4/AVC, ~3142 kb/s | 1920x1080 | Duration: 01:08:39 | English: AAC, 128 kb/s (2 ch) | 1.31 GB
Genre: Development / Programming / Design
The best UX designers always design for conversion, that artfully analytical process by which a first time visitor to a site/app enjoys the visit and then becomes happily addicted to the site/app. In this course (part 5 of her five part series), UX strategy maven Jaime Levy guides you on a path toward successful conversion design. She shows you how potent UX strategies uses analytics to optimize UX design; demonstrates the use of the Funnel Matrix Tool and its different stages of customer acquisition; details the benefits of using customer landing page experiments in conversion strategies; and discusses the metrics that prove whether or not a customer is progressing into deeper engagement.