Brown Rob Public Relations And The Social Web

Public Relations and the Social Web (repost)  

Posted by Veslefrikk at Nov. 17, 2014
Public Relations and the Social Web (repost)

Public Relations and the Social Web by Rob Brown
Kogan Page | 2009 | ISBN: 0749455071 | 208 pages | PDF | 1,1 MB

Public Relations and the Social Web (repost)  

Posted by Veslefrikk at Aug. 31, 2013
Public Relations and the Social Web (repost)

Public Relations and the Social Web
Kogan Page | 2009 | ISBN: 0749455071 | 208 pages | PDF | 1,1 MB
PR — a persuasive industry? : spin, public relations, and the shaping of the modern media

PR — a persuasive industry? : spin, public relations, and the shaping of the modern media by Trevor Morris, Simon Goldsworthy
Palgrave Macmillan | 2008 | ISBN: 0230205844, 9780230205840, 0230594859, 9780230594852 | 256 pages | PDF | 1,32 Mb
PR- A Persuasive Industry?: Spin, Public Relations and the Shaping of the Modern Media

PR- A Persuasive Industry?: Spin, Public Relations and the Shaping of the Modern Media by Trevor Morris, Simon Goldsworthy
Publisher: Palgrave Macmillan | Number Of Pages: 256 | Publication Date: 2008-12-09 | ISBN-10: 0230205844 | PDF | 1 Mb

Like it or loathe it, PR has become a key ingredient in our lives, but surprisingly little serious thought is given to what PR is and what its practitioners do. Glancing, usually disparaging references to PR abound, and journalists and others feel free to make overarching comments based on scant evidence, but PR remains under-examined and hard to study. The big PR firms remain shadowy, and by tradition PR people working within big organizations do not seek the limelight. If PR is an industry, it is a fragmented and diffuse one, scattered across all parts of the economy and society in thousands of small cells. In both the UK and the US, for example, the largest consultancies employ fewer than 1% of those who work in PR. Similarly even the largest companies have PR departments that rarely have more than a hundred staff and usually many fewer. PR also operates under many aliases – it seems that only a minority of practitioners like calling themselves public relations people – and its border territories with other communications and marketing disciplines are blurred and often disputed. This makes it difficult for outside observers and scholars to get to grips with PR, but also surprisingly hard for those working in PR to know their own business: no one individual has real experience of all the main areas of PR work.
Recommender Systems and the Social Web: Leveraging Tagging Data for Recommender Systems [Repost]

Fatih Gedikli - Recommender Systems and the Social Web: Leveraging Tagging Data for Recommender Systems
Published: 2013-03-29 | ISBN: 3658019476 | PDF | 112 pages | 1.68 MB
Recommender Systems and the Social Web: Leveraging Tagging Data for Recommender Systems (Repost)

Fatih Gedikli, "Recommender Systems and the Social Web: Leveraging Tagging Data for Recommender Systems"
English | 2013 | ISBN-10: 3658019476 | 145 pages | PDF | 2 MB
Recommender Systems and the Social Web: Leveraging Tagging Data for Recommender Systems

Fatih Gedikli, "Recommender Systems and the Social Web: Leveraging Tagging Data for Recommender Systems"
ISBN: 3658019476 | 2013 | PDF | 118 pages | 3.9 MB
Recommender Systems and the Social Web: Leveraging Tagging Data for Recommender Systems

Fatih Gedikli, "Recommender Systems and the Social Web: Leveraging Tagging Data for Recommender Systems"
2013 | ISBN-10: 3658019476 | 145 pages | PDF | 3,8 MB
A Branded World: Adventures in Public Relations and the Creation of Superbrands (Audiobook)

A Branded World: Adventures in Public Relations and the Creation of Superbrands (Audiobook) By Michael Levine, read by Lloyd James
Unabridged edition 2004 | 10 hours and 26 mins | ISBN: 0786188421 | MP3 64 kbps | 303 MB

Public Relations and Participatory Culture  eBooks & eLearning

Posted by AlenMiler at April 29, 2016
Public Relations and Participatory Culture

Public Relations and Participatory Culture: Fandom, Social Media and Community Engagement (Routledge New Directions in Public Relations & Communication Research) by Natalie T.J. Tindall
English | Apr 5, 2016 | ISBN: 1138787728 | 266 Pages | AZW3/MOBI/EPUB/PDF (conv) | 6.35 MB

While public relations practitioners have long focused on the relationship between organizations and their stakeholders, there has never been a time when that relationship was so dominated by public participation.