The Apple Experience: Secrets to Building Insanely Great Customer Loyalty by Carmine Gallo
McGraw-Hill | 2012 | ISBN: 0071793208 | 256 pages | EPUB | 3 MB
"There are three pillars of enchantment: likability, trustworthiness, and quality. The Apple experience is the best modern-day example of all three pillars. Carmine's book will help you understand and implement the same kind of world-class experience."
–Guy Kawasaki, author of Enchantment: The Art of Changing Hearts, Minds, and Actions and former chief evangelist of Apple
"An exciting resource for any business owner in any country who wants to reimagine the customer experience."
–Loic Le Meur, CEO, LeWeb