Airline Marketing And Management

Quantitative Modelling in Marketing and Management  

Posted by viserion at Feb. 6, 2016
Quantitative Modelling in Marketing and Management

Luiz Moutinho, Kun-Huang Huarng, "Quantitative Modelling in Marketing and Management, 2nd Edition"
ISBN: 981469634X | 2015 | PDF | 570 pages | 7 MB
Marketing and Management Models: A Guide to Understanding and using Business Models

Marketing and Management Models: A Guide to Understanding and using Business Models (Marketing Strategy Collection) by Yvonne Helen Strong and South Africa Consultant/Lecturer
English | 2014 | ISBN: 1606499629 | 150 pages | PDF | 11,5 MB
The Complete Social Media Marketing and Management Course!

 The Complete Social Media Marketing and Management Course!
Duration: 7hr 10m | Video: h264, yuv420p, 1280x720 30fps | Audio: aac, 44100 Hz, 2 ch | 2.5 GB
Genre: eLearning | Language: English

See where you can get the highest return on Facebook, YouTube, LinkedIn, Google+, Twitter, Instagram, and Pinterest!

Tourism Marketing and Management (repost)  

Posted by libr at Oct. 26, 2015
Tourism Marketing and Management (repost)

G.P. Raju, "Tourism Marketing and Management"
English | 2009 | ISBN: 819066509X | 280 pages | PDF | 8,9 MB
Beyond Hofstede: Culture Frameworks for Global Marketing and Management

Beyond Hofstede: Culture Frameworks for Global Marketing and Management by Cheryl Nakata
English | Aug. 15, 2009 | ISBN: 023020239X | 304 Pages | PDF | 1 MB

Hofstede introduced a culture paradigm that has been widely influential in international business. However, it’s relevance in light of culture’s increasing complexity due to globalization has been questioned. In this book, alternative culture frameworks and perspectives are offered by leading scholars in global marketing and management.

Services Marketing and Management (repost)  

Posted by interes at Oct. 30, 2014
Services Marketing and Management (repost)

Services Marketing and Management by Audrey Gilmore
English | 2003 | ISBN: 0761941584 | 336 pages | PDF | 2,1 MB

Services Marketing and Management provides an in-depth consideration of how services are conceptualized, designed and managed, creating the basis for a clear understanding of the multi-dimensional aspects of services.

Machiavelli, Marketing and Management [Repost]  

Posted by ChrisRedfield at May 30, 2014
Machiavelli, Marketing and Management [Repost]

Phil Harris, ‎Andrew Lock, ‎Patricia Rees - Machiavelli, Marketing and Management
Published: 2000-07-27 | ISBN: 0415216699, 0415216702 | PDF | 256 pages | 3 MB
Commerce, Complexity, and Evolution: Topics in Economics, Finance, Marketing, and Management

William A. Barnett, "Commerce, Complexity, and Evolution: Topics in Economics, Finance, Marketing, and Management"
English | ISBN: 0521088216 | 2008 | 424 pages | PDF | 16 MB
Business, Marketing, and Management Principles for IT and Engineering (repost)

Business, Marketing, and Management Principles for IT and Engineering by Dimitris N. Chorafas
English | 2011-06-22 | ISBN: 1439848068 | PDF | 439 pages | 2,7 MB

In order to achieve long-term profitability and assure survival for their companies, managers must be informed, imaginative, and capable of adapting to shifting circumstances. Practical decisions rather than theories hold the upper ground. Business, Marketing, and Management Principles for IT and Engineering supplies the understanding required to effectively manage an organization in an increasingly competitive global market.
Business, Marketing, and Management Principles for IT and Engineering

Dimitris N. Chorafas, "Business, Marketing, and Management Principles for IT and Engineering"
Publisher: Auerbach Publications | ISBN: 1439848068 | 2011 | PDF | 438 pages | 5.3 MB