Advertising: Strategy, Creativity And Media

Kellogg on Advertising and Media  eBooks & eLearning

Posted by Bayron at Oct. 2, 2015
Kellogg on Advertising and Media

Kellogg on Advertising and Media by Philip Kotler, Bobby J. Calder
English | 2008 | ISBN: 0470119861 | 304 pages | EPUB | 4 MB
How to Produce Successful Advertising: A Guide to Strategy, Planning and Targeting 3rd Edition

How to Produce Successful Advertising: A Guide to Strategy, Planning and Targeting (Marketing in Action Series) by A D Farbey
English | Apr. 1, 2002 | ISBN: 0749436344 | 209 Pages | PDF | 1 MB

This comprehensive handbook takes you step-by-step through planning and implementing a successful advertising campaign. Fully updated, and including new material on advertising on the Internet, the book discusses every stage of this exciting, but often daunting process.
Educating the Consumer-citizen: A History of the Marriage of Schools, Advertising, and Media

Educating the Consumer-citizen: A History of the Marriage of Schools, Advertising, and Media (Sociocultural, Political, and Historical Studies in Education) by Joel Spring
English | Apr. 1, 2003 | ISBN: 0805842748, 080584273X | 267 Pages | PDF | 1 MB

In Educating the Consumer-Citizen: A History of the Marriage of Schools, Advertising, and Media, Joel Spring charts the rise of consumerism as the dominant American ideology of the 21st century.

Creativity and Cultural Production: Issues for Media  eBooks & eLearning

Posted by nebulae at July 17, 2015
Creativity and Cultural Production: Issues for Media

Phillip McIntyre, "Creativity and Cultural Production: Issues for Media"
English | ISBN: 0230272282 | 2011 | 248 pages | PDF | 3 MB
The Globalization of Advertising: Agencies, Cities and Spaces of Creativity

James R. Faulconbridge, Peter Taylor, "The Globalization of Advertising: Agencies, Cities and Spaces of Creativity"
2011 | ISBN-10: 0415567165, 1138867349 | 208 pages | PDF | 2 MB
Rethinking Reputation: How PR Trumps Marketing and Advertising in the New Media World [repost]

Rethinking Reputation: How PR Trumps Marketing and Advertising in the New Media World
Audio CDs in MP3 / English: MP3, 128 kb/s (2 ch) | Duration: 07:26:30 | ISBN-10: N/A | ASIN: B00AI19656 | 2012 | 408 MB
Genre: Psychology, Business, Job

Good public relations is no longer just icing - it's a strategic imperative more important to your competitive success than even advertising or marketing. This is true whether you're a century-old multibillion-dollar corporation or a penniless startup.
Brand Rewired: Connecting Branding, Creativity, and Intellectual Property Strategy (Repost)

Brand Rewired: Connecting Branding, Creativity, and Intellectual Property Strategy by Anne H. Chasser
English | 2010 | ISBN: 0470575425 | 224 Pages | PDF | 2 MB

Discover how the world's leading companies have added value to their company by rewiring the brand creation process.
Pioneers of Digital: Success Stories from Leaders in Advertising, Marketing, Search and Social Media

Pioneers of Digital: Success Stories from Leaders in Advertising, Marketing, Search and Social Media by Paul Springer and Mel Carson
English | 2012 | ISBN: 0749466049 | ISBN-13: 9780749466046 | 232 pages | EPUB | 2,4 MB

Pioneers of Digital showcases the stories behind key people who have fundamentally influenced the way advertising, marketing, search and social media have evolved during the internet era.
Rethinking Reputation: How PR Trumps Marketing and Advertising in the New Media World (Audiobook)

Rethinking Reputation: How PR Trumps Marketing and Advertising in the New Media World (Audiobook) By Fraser P. Seitel, John Doorley, read by Sean Pratt
Unabridged edition 2012 | 7 hours and 26 minutes | ISBN: n/a , ASIN: B00AI1DL3E | MP3 128 kbps | 430 MB
The Art of Quantum Planning: Lessons from Quantum Physics for Breakthrough Strategy, Innovation, and Leadership (repost)

The Art of Quantum Planning: Lessons from Quantum Physics for Breakthrough Strategy, Innovation, and Leadership by Gerald Harris
English | 2009-08-01 | ISBN: 1605092657 | 168 pages | PDF | 0,8 MB

If you are looking to increase energy, inspire creativity and enable radical thinking in your strategic planning and groupthink situations, then The Art of Quantum Planning is for you! Borrowing liberally from quantum physics, author, consultant and strategic planner Gerald Harris uses ideas from the dense scientific study of tiny particles and applies those ideas to large corporations and organizations.