Pervasive Advertising By Jörg Müller, Florian Alt, Daniel Michelis
English | PDF | 2011 | 363 Pages | ISBN : 0857293516 | 7.95 MB
Following decades of exciting developments in laboratories around the world, pervasive computing technologies are starting to reshape our world in real ways. Computers, visible and invisible, are everywhere: traditional signs and billboards are being replaced by digital signage, projections, and interactive surfaces. Communication is digital and ubiquitous—the majority of the world’s population uses mobile phones.