Ads to Icons

Ads to Icons [Repost]  eBooks & eLearning

Posted by tanas.olesya at June 15, 2016
Ads to Icons [Repost]

Ads to Icons: How Advertising Succeeds In A Multimedia Age by Paul Springer
English | 3 Aug. 2009 | ISBN: 0749456477 | 368 Pages | PDF | 5 MB

The second edition of Ads to Icons examines current and future trends in advertising. Through 50 updated international case studies of new and iconic advertising campaigns, author Paul Springer identifies why they were successful and analyses their contribution to the continued development of advertising.

Ads to Icons: How Advertising Succeeds in a Multimedia Age  eBooks & eLearning

Posted by alt_f4 at Aug. 28, 2015
Ads to Icons: How Advertising Succeeds in a Multimedia Age

Ads to Icons: How Advertising Succeeds in a Multimedia Age by Paul Springer
English | July 28, 2007 | ISBN: 0749449365 | 400 Pages | PDF | 9 MB

Ads to Icons introduces new approaches to advertising that go beyond traditional TV/press/billboard communications. It argues that in an age of media saturation and far better customer information, advertising no longer needs to push information at customers. Instead, the book features cases of "pull" advertising – digital, live events and social networks formed as a response to an advertising brief.

Ads to Icons: How Advertising Succeeds in a Multimedia Age (repost)  eBooks & eLearning

Posted by libr at Dec. 13, 2012
Ads to Icons: How Advertising Succeeds in a Multimedia Age (repost)

Paul Springer, "Ads to Icons: How Advertising Succeeds in a Multimedia Age"
2009 | ISBN: 0749456477 | 400 pages | PDF | 5,2 MB

The second edition of Ads to Icons examines current and future trends in advertising. Through 50 international case studies of new and iconic advertising campaigns, author Paul Springer identifies why these campaigns were successful and analyzes their contribution to the continued development of advertising.

Ads to Icons: How Advertising Succeeds in a Multimedia Age (repost)  eBooks & eLearning

Posted by tot167 at June 14, 2011
Ads to Icons: How Advertising Succeeds in a Multimedia Age (repost)

Paul Spri nger, "Ads to Icons: How Advertising Succeeds in a Multimedia Age"
Ko g an Page | 2009 | ISBN: 0749456477 | 400 pages | PDF | 5,2 MB

Ads to Icons: How Advertising Succeeds in a Multimedia Age  eBooks & eLearning

Posted by tot167 at Jan. 23, 2010
Ads to Icons: How Advertising Succeeds in a Multimedia Age

Paul Springer, "Ads to Icons: How Advertising Succeeds in a Multimedia Age"
Kogan Page | 2009 | ISBN: 0749456477 | 400 pages | PDF | 5,2 MB

Using Facebook Ads to sell Physical Products Lighting fast  eBooks & eLearning

Posted by naag at Feb. 23, 2018
Using Facebook Ads to sell Physical Products Lighting fast

Using Facebook Ads to sell Physical Products Lighting fast
MP4 | Video: AVC 1280x720 | Audio: AAC 44KHz 2ch | Duration: 3.5 Hours | Lec: 30 | 510 MB
Genre: eLearning | Language: English

Utilizing the Most Powerful Social Media Platform Around
The Copywriting Sourcebook: How to write better copy, faster - for everything from ads to websites

Andy Maslen, "The Copywriting Sourcebook: How to write better copy, faster - for everything from ads to websites"
Marshall Cavendish Limited | 2010 | ISBN: 0462099741 | 224 pages | PDF | 1,4 MB

Facebook Ads Crash Course  eBooks & eLearning

Posted by naag at March 31, 2018
Facebook Ads Crash Course

Facebook Ads Crash Course
MP4 | Video: AVC 1280x720 | Audio: AAC 44KHz 2ch | Duration: 2.5 Hours | Lec: 15 | 378 MB
Genre: eLearning | Language: English

Your Guide To Planning, Creating and Launching Successful Facebook Ads

Ultimate Guide to Pay-Per-Click Advertising, Second Edition  eBooks & eLearning

Posted by readerXXI at March 7, 2018
Ultimate Guide to Pay-Per-Click Advertising, Second Edition

Ultimate Guide to Pay-Per-Click Advertising, Second Edition
by Richard Stokes
English | 2014 | ISBN: 1599185342 | 240 Pages | ePUB | 14 MB
Lighting for Product Photography: The Digital Photographer's Step-By-Step Guide to Sculpting with Light

Lighting for Product Photography: The Digital Photographer's Step-By-Step Guide to Sculpting with Light by Allison Earnest
English | December 12th, 2012 (2013 Edition) | ISBN: 1608955443, 9781608955442 | 160 pages | True PDF | 15.94 MB

From magazine ads to web applications, this instructive handbook details the ever-expanding area of product photography and discusses the unique skills required to be successful. Beginning with the basics for creating professional-looking shots, the qualities of light and the rendering of color and texture are covered while the tools to be used for controlling those qualities is explained through a step-by-step lighting setup.