Tough Calls: Selling Strategies to Win Over Your Most Difficult Customers (Ropost)
Josh Gordon | AMACOM | Pages: 224 | 1997-01-20 | ISBN: 0814479251 | PDF | 1 MB
Since it’s publication in late January 1997, Tough Calls has gained unprecedented attention for a book in the selling category. By taking "the opposite approach of most books on selling in print," Tough Calls has added new ideas and perspective to the subject of selling. Most books on selling focus on the behavior of the salesperson (i.e. how the salesperson answers objections, closes, etc.) Tough Calls focuses on the (challenging) behavior of customers and how to deal with it.
Internationally available in native languages: Taiwan, China, Korea, Germany