Life After the 30-Second Spot: Energize Your Brand With a Bold Mix of Alternatives to Traditional Advertising (Adweek Books) by Joseph Jaffe
English | 1 July 2005 | ISBN: 0471718378 | 304 Pages | PDF | 1 MB
The old media strategies advertisers used for decades no longer work. Here′s what does! Traditional advertising, in the form of print, radio, and most notably, television, is far less effective than it used to be.