Winston Fletcher, "Powers of Persuasion: The Inside Story of British Advertising"
English | 2008-08-15 | 313 Pages | ISBN: 0199228019 | PDF | 3,3 MB
During much of the second half of the 20th century advertising in Britain led the world. Yet no history of British advertising covering this heady period has previously been published. During those years advertising increasingly came to touch upon almost every aspect of every individual's life, and reached its peak as a proportion of the Gross National Product.